26/10/2026
Did you know Hojicha was basically born by accident? 🍵
The story goes that back in 1920s Kyoto, Japanese tea merchants were looking for a way to use leftover green tea leaves and stems rather than let them go to waste.
So, they experimented with roasting them over charcoal, and something pretty magical happened.
The grassy, earthy notes of green tea transformed into a rich, nutty, toasty flavour with subtle caramel notes.
And just like that, Hojicha was born 🧡
Not bad for something that was almost thrown away, lol.
Anywho, we made it into a protein flavour! It’s pretty niche, but IYKYK