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Élan One education, every stage of your career. Élan trains aesthetic practitioners to move from good injector to great. Online, in-person & ongoing mentorship. 🇦🇺

19/10/2026

Squinting pulls the septum closer to the surface. Sounds simple yet can be unexpected.
Keep them still during the injection, especially when treating the corrugators.

15/10/2026

There are many ways into this industry. We touch on some in this segment but have dedicated a whole episode to this.

18/09/2026

Every artery in the face connects back to the internal carotid system.

Which means there’s no such thing as an area where blindness is off the table. Lips included.

It’s extremely rare, but not impossible. Not here to put you off injecting the lips, just worth knowing!

01/09/2026

This one divided the room. Cosmetic injecting isn’t formally assessed in anyone’s training. Not medicine, not derm, not nursing. So its the same course for everyone.
Titles matter for patient safety, yes. But technically, skill comes from reps. Whoever has done the most treatments.
If you attend cosmetic injecting training courses, you’ll see a mixed bag of people (nurses, doctors, dentists), ever wondered why?

31/08/2026

Retention paper. 3 treatments: neuromodulators, fillers, biostimulators.

Biostimulators had the highest retention rate of the three. Older patients = less impulsive? More likely to stay committed?

Small sample though, so there’s noise in it. I’m not calling it a finding. But if the cohort most likely to stay is the one with the highest lifetime value, should we spend more of our marketing spend on them?

27/08/2026

Someone comes in for lips and you notice broken capillaries. Say something and it feels like upselling. Say nothing and you feel bad for not saying its fixable. Any one else feel the same? 😅

25/08/2026

This bit made the cut. What didn’t was Kym telling me afterwards that both of them will probably end up somewhere that says yes.
She said it like it was obvious. Which I suppose it is.

24/08/2026

Thousands of vessels in the face, only a small number named. It’s almost impossible to not puncture one on the way in or out.

The question was never whether you’ll hit a vessel. Its whether you hit of the important ones in a way that can cause a complication.

20/08/2026

Why is the cosmetic consult free? You pay for most other consults in medicine.

Have free consults inherently trained injectors to sell? Maybe the part that matters more gets rushed, and the part that pays gets amplified.

We know money creates bias, and bias can push a patient toward more treatment, but the right treatment?

18/08/2026

I ran my numbers last month and advertising was the biggest line on the sheet. More than stock. More than rent.

Four or five years ago the money I was putting into promoted posts, had genuinely impressive reach. Today that same amount does close to nothing, and matching the reach I had then costs several multiples of what it did.

That is Meta or Google knowing exactly what a patient is worth to us now. So they price it at whatever still leaves us marginally ahead, and keep the rest.

New injectors are walking into a version of this industry where paid acquisition is a serious cost centre from day one.

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110 Cumberland Road, Pascoe Vale
Melbourne, VIC
3044

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+61475237281

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