12/09/2026
Today, we are discussing a major challenge facing Gen Z—specifically recent graduates from various colleges and institutes across almost every industry: securing the right job and entering the workforce after graduation!
Studies, statistics, and data analysis show that the job market has become increasingly competitive, with a scarcity of available positions. Private sector hiring dropped by 20% following the COVID-19 pandemic, leaving Gen Z feeling negative, frustrated, and drained of passion and energy—and in some cases, negatively impacting their mental and emotional well-being.
There are various reasons for this job scarcity and market competitiveness. Some stem from a struggling economy and inflation, while others relate to the competence and professionalism of the applicants—particularly as many companies now demand that recent graduates be fully prepared and “job-ready” from day one.
At , we decided to help and together we address this challenge—specifically by preparing Gen Z graduates to be sharper, more focused, more competitive, and more professional.
To begin with, let’s acknowledge that Gen Z often chooses the wrong college major—one that doesn’t align with their personality. Given their limited life experience, they often struggle while trying to discover who they are. Consequently, many find themselves needing to make a career shift after graduation, resulting in a waste of time, money, and energy. Furthermore, they often lack the “soft skills” highly sought after by employers—skills that are distinct from the technical knowledge acquired during their college years. That is why we have a team of highly skilled career life coaches and career counselors. They work with Gen Z—starting from middle and high school—to administer psychometric tests that identify personality types and align them with suitable career paths. They create a roadmap for Gen Z and support them choose the right college and field of study and build a career trajectory aligned with their individual personality traits and capabilities, all while considering labor market demands for specific roles in both the near and distant future.