MiraThins

MiraThins A Shad Valley program business endeavour for this year, MiraThins is a tongue-strip with some pretty exciting effects! MiraThins sells Synsepalum dulcificum strips that coat the tongue with the glycoprotein miraculin, which binds to sweetness receptors.

Subsequent exposure to acidic foods such as lemons and yoghurt will taste sweet instead of sour. This astounding sweetening effect serves as “training wheels” for clients who wish to switch to healthier choices such as plain yoghurt and fruits. MiraThins will start off in health stores and herbal medicine shops. Ultimately, MiraThins will sit next to products such as gum in convenience and grocery stores for people who want to make healthier choices and want to have a good time. In a nutshell, this business will promote healthier lifestyles through a compact and convenient tongue strip that is both enjoyable and easy to use. Awards and Accolades: 2012 Shad Valley National Entrepreneurship Cup - Best Prototype (1st) 2012 Shad Valley National Entrepreneurship Cup - Best Website (3rd) 2012 Shad Valley McMaster Entrepreneurship Cup - Best Prototype

10/26/2012

MiraThins was also awarded Third Place in the Best Website category!

10/26/2012

MiraThins was just awarded First Place in the Best Prototype category at the 2012 Shad Valley National Entrepreneurship Cup!

10/25/2012

As we type this, the 2012 Shad Valley National Entrepreneurship Cup is happening! Currently, attendees are attending a banquet, and awards presentations are scheduled to begin at 7pm EDT. Stay tuned to this page for updates!

The Shad Valley Entrepreneurship Cup webpage has been updated to include summaries of and weblinks to all of the 2012 co...
09/18/2012
Shad

The Shad Valley Entrepreneurship Cup webpage has been updated to include summaries of and weblinks to all of the 2012 competitors - including MiraThins! Results will be announced at the University of Waterloo on October 25th.

Health experts across the globe agree youth obesity is reaching epidemic proportions, and as a result, the current generation of youth may be the first that has a shorter lifespan than their parents. The 2012 national theme How Might We Prevent/Reduce Obesity in North American Youth focused Shad Val...

08/31/2012

MiraThins submitted their entry to the National Shad Cup yesterday - wish us luck!

08/08/2012
MiraThins Market Survey

As part of our work, we are currently doing research on what YOU think of MiraThins. If you have a few minutes to spare, please take part in our short survey!

08/08/2012

The MiraThins team would like to thank everyone for the 200 likes! Keep spreading the word!

08/06/2012

The MiraThins team is now into preparations for Shad Cup. That means new ideas, new website, new promotional material! Updates to come!

08/06/2012

Hi everyone! To keep you updated, MiraThins was recently presented to judges at Shad Valley McMaster and was awarded Best Prototype! Now, the team has entered the national Shad Cup as a wildcard, competing against the winning projects from other campuses. We are currently working hard to make our product and business plan even better. Thanks for supporting us, keep spreading the word!

Our website!http://miraclefruitstrips.weebly.com/
07/24/2012
Mirathins

Our website!
http://miraclefruitstrips.weebly.com/

Here at MIraThins we aim to help our consumers lead a healthier lifestyle through better food choices. People who want to eat healthy don't have to go through the journey alone; MiraThins is there...

07/18/2012

A Shad Valley program business endeavour for this year, MiraThins is a tongue-strip with some pretty exciting effects!

MiraThins sells Synsepalum dulcificum strips that coat the tongue with the glycoprotein miraculin, which binds to sweetness receptors. Subsequent exposure to acidic foods such as lemons and yoghurt will taste sweet instead of sour. This astounding sweetening effect serves as “training wheels” for clients who wish to switch to healthier choices such as plain yoghurt and fruits. MiraThins will start off in health stores and herbal medicine shops. Ultimately, MiraThins will sit next to products such as gum in convenience and grocery stores for people who want to make healthier choices and want to have a good time. In a nutshell, this business will promote healthier lifestyles through a compact and convenient tongue strip that is both enjoyable and easy to use.

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Toronto, ON

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