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Monday 9am - 5:30pm Tuesday 9am - 5:30pm Wednesday 9am - 5:30pm Thursday 9am - 5:30pm Friday 9am - 5:30pm

Positive Impact

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Positive Impact

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Positive Impact is a specialist, vision-care company, dedicated to help grow the business of its clients through in-practice sales and training.

Positive Impact was established by Nick Atkins and Maxine Green. Who between them they have over 50 years experience in both retail optics and the optical industry, the majority of which was spent in senior sales, marketing and professional services roles. Our sales calls are delivered only by experienced sales professionals with extensive knowledge of the ‘eye business’. Our in-practice training is delivered by qualified ophthalmic professionals. Positive Impact believes that sales are built upon good relationships and mutual respect. We also believe that face-to-face meetings are the most effective way for people to communicate and develop the trust needed to generate sales. Our Vision is:

To work in partnership with our clients with a single-minded purpose and passion to achieve commercial goals
To deliver a sales strategy and infrastructure on brief, on budget and on time which, through effective product detailing, will drive sales and generate profit
To provide a flexible and cost-effective approach to your sales needs
To create innovative strategies that will positively impact opinions, perceptions and increase demand for our clients products or services

Our core services are:

Face-to-face vision-care sales calls
In-practice training and CET delivery
Virtual sales solutions
Product Evaluation Groups

08/10/2026

We’ve been shortlisted! 🎉

We’re delighted to share that Positive Impact has been shortlisted for an Optician Award in the Patient Engagement Award category for our Dry Eye January campaign. 👁️

Dry Eye January was created to help independent practices start more conversations with patients about dry eye, raise awareness of the condition and provide engaging, accessible resources that practices could use throughout the month.

To have the campaign recognised in a category dedicated to patient engagement makes this especially exciting for us.

A huge thank you to all the practices that got involved, shared the campaign and helped us spread the dry eye message to more patients.

Now we’ll be keeping everything crossed for the awards! 🤞🏆

25/09/2026

We’ll see you at the NEG Conference 2026! 👋

Come and find us on Stand 15 to catch up with the team, discover what’s new from Positive Impact and explore the latest products and solutions to support your independent practice.

📅 18th & 19th October 2026
📍 St George’s Park Hotel, Burton-on-Trent
👋 Stand 15
💻 www.negconference.co.uk

We’re looking forward to seeing lots of familiar faces – and meeting some new ones too!

08/09/2026

A fantastic recognition for Twenty/Twenty Beauty! 👏

We’re delighted to share that Twenty/Twenty Beauty has been nominated for the Beauty Independent Beacon Awards in the Inclusivity Champion category.

Founded by ophthalmologist Dr. Diane Hilal-Campo, Twenty/Twenty Beauty was created with a simple but important belief: everyone should be able to enjoy makeup without compromising their eye health, comfort or confidence.

The range has been thoughtfully formulated with eye health in mind, including the needs of those with sensitive eyes and contact lens wearers – making beauty more accessible to people who have often been overlooked by traditional cosmetics.

As the UK optical distributor of Twenty/Twenty Beauty, we’re incredibly proud to offer the range to independent eye care practices and to see the brand’s commitment to inclusive, eye-conscious beauty recognised.

Congratulations to Diane and the entire Twenty/Twenty Beauty team! 🎉

04/09/2026

Ready to take your dry eye clinic to the next level? 👁️

Join us for our next Specialist Club Dry Eye Workshop, designed for practitioners ready to move beyond the basics and explore more advanced approaches to dry eye management.

📅 Monday 12th October 2026
📍 ABDO National Resource Centre, Birmingham
🎓 16 CPD points

Expect a full day of expert-led education, practical learning and hands-on workshops, with plenty of opportunity to develop your skills alongside like-minded eye care professionals.

👉 Swipe to meet the speakers joining us on the day.

Places are limited, so secure yours early: www.specialistclub.uk

28/08/2026

Not all heat therapies are created equal.

For effective heat therapy, it's not enough to simply reach a therapeutic temperature - it needs to be maintained for the recommended treatment time to help soften meibum and support healthy meibomian gland function.

Clinical research conducted at City, University of London found that the patented Heated Eye Wand™ LED+ maintains therapeutic heat for longer than a traditional hot compress.

Traditional hot compresses can also be unpredictable, often becoming too hot initially before losing temperature too quickly, potentially compromising both comfort and effectiveness.

With precise temperature control and patented technology, the Heated Eye Wand™ LED+ is designed to deliver safe, consistent and effective heat therapy that patients can rely on.

In fact, 87% of users preferred the Heated Eye Wand™ LED+ over a traditional hot compress.

☀️ Summer Heat Offer: Buy 10 devices and get 2 more free - our best offer of the year! Ends 4th September.

24/08/2026

Evidence matters.

When recommending treatments for dry eye disease, you need confidence that the products you prescribe are supported by robust clinical research.

Clinical studies conducted at City, University of London demonstrated that treatment with the Heated Eye Wand™ LED+ resulted in statistically significant improvements in both non-invasive tear break-up time and lipid layer thickness.

By improving tear film stability and supporting meibomian gland function, the patented Heated Eye Wand™ LED+ offers practitioners a treatment option that is both clinically proven and designed to encourage long-term patient compliance.

19/08/2026

🚨 New safety enhancements are now available on iFlo USB.

Designed to make warm-compress therapy even safer and easier at home, iFlo USB now includes two new features to support both practitioners and patients:

⏱️ Automatic 12-minute shut-off

An additional layer of protection ensures each treatment cycle ends automatically after 12 minutes, providing clearer treatment boundaries and greater peace of mind during home use.

🔌 New Type-C connection reminder

If the connector isn't fully inserted, the controller emits two beeps and the blue light flashes twice, helping patients identify setup issues before treatment begins.

These enhancements are designed to reduce setup errors, simplify first-time use and support a more seamless patient experience - because successful dry eye management relies not only on effective treatments, but also on patient confidence and compliance.

Want to hear more? Give us a call!

12/08/2026

This autumn, we're partnering with Cantor Barnard to deliver two Specialist Contact Lens Fitting Days, designed to help independent practitioners build confidence fitting scleral, ortho-k and EDOF lenses.

Led by experienced contact lens opticians Ian Sexton, Phil Thompson and Nick Atkins, these small-group events combine expert-led lectures with hands-on workshops, giving delegates the practical skills needed to introduce specialist lens technologies into their practice.

✔️ Hands-on fitting workshops
✔️ Scleral, ortho-k and EDOF lenses
✔️ Maximum of 8 delegates per event
✔️ 13 CPD points, including specialist points for contact lens opticians

📍 Cantor Barnard, Brackley
📅 Thursday 10 September
https://positiveimpact.zohobackstage.eu/SpecialistContactLensFittingDay

📍 Positive Impact, Hastings
📅 Tuesday 17 November
https://positiveimpact.zohobackstage.eu/SpecialistContactLensFittingDay1

Places are limited, so book early to avoid disappointment.

07/08/2026

When recommending at-home treatments, efficacy is only part of the equation - patient safety matters too 👀.

As eye care professionals, we have a responsibility to ensure the products we recommend have been independently tested and verified to meet the highest standards of safety, quality and performance.

The patented Heated Eye Wand™ LED+ has undergone 110 independent safety tests and assessments, covering everything from temperature regulation and optical safety to battery performance, software validation and biocompatibility. With clinically verified temperature controls and built-in safety mechanisms, it's designed to deliver consistent, reliable treatment that both practitioners and patients can trust.

Not all heated eye devices are created equal. That's why it's essential to look beyond marketing claims and choose products backed by rigorous testing and proven safety standards.

Because when it comes to your patients' eyes, safety should always come first.

☀️ Summer Heat Offer: Buy 10 devices and get 2 more free - our best offer of the year!

📞: 01424 851375 or 📧: [email protected].
T&Cs apply.

24/07/2026

⚠️ Online Ordering Platform Maintenance

Please note that our online ordering platform will be unavailable from 4:00pm today while we carry out scheduled maintenance.

If you need to place an order during this time, please contact our team and we'll be happy to help:

📞 01424 851375
📧 [email protected]

We apologise for any inconvenience and appreciate your patience while we make improvements to your online ordering experience.

Address

Swallow House, Theaklen Drive
Hastings
TN389AZ

Opening Hours

Monday	9am - 5:30pm
Tuesday	9am - 5:30pm
Wednesday	9am - 5:30pm
Thursday	9am - 5:30pm
Friday	9am - 5:30pm

Telephone

+441424851375

Website

http://www.positiveimpact.co.uk/

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