30/09/2026
Who's behind WAVE?
For Rohin, women's hair loss isn't an abstract problem. He watched his wife struggle with it for years, trying different products and approaches without finding the answer she needed.
Years later, his mum experienced significant thinning after menopause too. This time, he approached it differently.
Wave started with the women closest to him. And that's still at the heart of why we're building it.
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