Umbreen David Public Page

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Umbreen David Public Page Award-winning social care leader, entrepreneur & published author. MD Hoama Group. Proud mother, devoted dog owner

Advocate for disability leadership, innovation & community impact. 2025 Stelios Disabled Entrepreneur of the Year & Stevie Silver Award. I’m an entrepreneur, a business leader, care home owner proud mother & besotted cat & dog owner. I am an advocate for disability leadership and social care reform. I was born with muscular dystrophy and have navigated this throughout my personal and business life. I want to share my experiences to encourage and help others who have faced similar challenges.

What a lovely afternoon celebrating the grand opening of Robert's Fine Jewellery’s beautiful new flagship store at The B...
18/10/2026

What a lovely afternoon celebrating the grand opening of Robert's Fine Jewellery’s beautiful new flagship store at The Belfry in Redhill! 🥂💎

It has been such a pleasure watching Robert and his business grow over the years, and wonderful to be invited to share in this exciting new chapter.

What made the occasion even more special was seeing the local Redhill community turn out in such numbers, wholeheartedly supporting and celebrating the success of a local business.

Congratulations, Robert! Wishing you and your team every success in your beautiful new home. So very well deserved! ❤️

16/10/2026

Reflecting on a busy and productive week, with a highlight from Care Roadshow, Epsom.

In this video, I share some of the key themes from our panel discussion on recruitment and retention. One thing that always matters in these conversations is recognising that building a strong care workforce goes beyond recruitment. It’s about investing in people, supporting their development and creating environments where they feel valued and want to stay.

Thank you to the Care Roadshow team, my fellow panellists and a full room of attendees! Events like these are a great reminder of the value of coming together to learn from one another and help move the sector forward.

Care Show Care Events UK

What a brilliant day at Care Roadshow Epsom, sharing insights and experiences with people who are passionate about the f...
14/10/2026

What a brilliant day at Care Roadshow Epsom, sharing insights and experiences with people who are passionate about the future of the care sector.

I was delighted to be part of the 2026 speaker line-up, joining a fantastic panel for ‘Building a Workforce That Stays: Proven Strategies for Recruitment & Retention’.

Alongside Amrit Dhaliwal, CEO of Walfinch; Rob Martin, CEO of Signature Senior Lifestyle; Cai Parry, Public Affairs Lead at Care England; and Olivea Allegrini-Jones, Head of Resourcing at Community Integrated Care, we explored the challenges and opportunities around attracting, developing and retaining great people in care.

From creating the right environment for colleagues to grow, to thinking differently about recruitment and workforce stability, it was a valuable conversation about what it takes to build teams that stay and thrive.

Thank you to Care Events UK and the team for bringing us together, and to my fellow panellists for such an open and insightful discussion.

A brilliant day at Care Show Birmingham, with plenty of conversations about the opportunities and challenges facing the ...
08/10/2026

A brilliant day at Care Show Birmingham, with plenty of conversations about the opportunities and challenges facing the care sector.

I was delighted to join the Prosperwell team for a panel exploring “Driving private-pay growth: strategic insights from 100+ private care providers”, sharing an operator’s perspective on the latest sales and marketing trends across the sector.

I was also delighted to join James Gant of Cinnamon Care Collection and Kerry Southern of Care Home Interiors Group for a conversation around RIBA Work Stage 6–7, handover and residents moving in. Hosted by Indeep Chana of Carless & Adams, the discussion was a valuable opportunity to explore what really matters when bringing a new care environment to life.

Two very different discussions, but both centred around the same thing: creating better experiences for the people who live in our care homes and the families who choose them.

It was lovely to connect with so many people across the sector, share experiences and hear different perspectives throughout the day.

Thank you to everyone who made it such a great event, and a particular thank you to Indeep Chana and the team at Carless & Adams for arranging the RIBA discussion, and to the team at Prosperwell for having me as a speaker.

London, family and a little improvisation 💚This weekend we had the joy of spending time with our Canadian cousins who we...
05/10/2026

London, family and a little improvisation 💚

This weekend we had the joy of spending time with our Canadian cousins who were visiting London. A chance to let my hair down, eat rather too well and, more importantly, keep nurturing a family relationship that means a great deal to us.

I love London with a passion. I was fortunate enough to live and study here when I was younger, so there is always something rather special about coming back and seeing it again, even when I’ve seen the same streets a hundred times.

These days, getting around takes a little more thought.

Accessibility can still be a challenge, but I’m learning that sometimes the answer isn’t the obvious one. We tried the black cab wheelchair ramp, then discovered that the drop-down seats actually worked brilliantly for me. I could simply sit down, swing myself around and I was in.

A small thing perhaps, but those small things can be the difference between deciding something is too difficult and just getting on with your day.

And I’ve discovered a new favourite pastime in the process: seeing London from the back of a black cab. There are worse ways to travel through a city you love. ❤️

Prints. Colour. A sharp outfit that feels like me. It’s one of the small things I love about getting ready each day. Whe...
03/10/2026

Prints. Colour. A sharp outfit that feels like me. It’s one of the small things I love about getting ready each day.

Whether I’m heading into a board meeting or walking the floor at Iden Manor, dressing well is something I do for myself first. It’s part of who I am.

As a disabled entrepreneur, though, I’m conscious that I also have a responsibility to be a role model. I want younger disabled people to see people like them running businesses, sitting around board tables, building careers and enjoying fashion too.

Disability is part of me, but it doesn’t define how I dress, how ambitious I am or the life I choose to lead.

Swipe through a few of my favourite recent looks ✨

Hobbs London Hicks & Brown Robert Graham
Boden

When I was younger, success was probably more about being good at what I did. Being recognised for it. Reaching the next...
29/09/2026

When I was younger, success was probably more about being good at what I did. Being recognised for it. Reaching the next business milestone and then setting another one.

I’m still ambitious, that hasn’t changed. But my definition of success has grown.

Today, it’s also about the people I support, the team we’ve built and the difference I see them making every day.

It’s a resident who has had a difficult week smiling again. A family beginning to relax because they know someone they love is safe and cared for. Someone who was frightened about moving into a care home beginning to think of Iden Manor Nursing Home as home.

I get to see my team create those moments over and over again.

Care isn’t always easy. There are early mornings, difficult conversations and enormous responsibility. But when I walk through Iden Manor and see the relationships between our residents and the people caring for them, I’m reminded what all the hard work is actually for.

To my team, thank you for caring as if it were personal.

I’m proud of what we’ve built together. And these days, that feels like a pretty good measure of success.

18/09/2026

🎙I was delighted to join Michael Butcher on the Welcome to Social Care podcast for a conversation about my journey in social care, what I’ve learnt along the way and how experience continues to shape the way I think about care today.

After 30 years in the sector, I’ve had the opportunity to learn from so many people, experiences and different approaches to care. In this clip, I share how that experience and insight has helped shape my latest care home and my vision for what a modern care setting can look and feel like.

We had an open and thoughtful conversation about the realities of social care, the lessons that come with experience and some of the things I believe are important for the future of the sector.

Thank you to Michael for having me and for creating a space for honest conversations about social care.

🎧 You can listen to the episode on Spotify and Apple Podcasts or watch on YouTube.

Spotify: https://open.spotify.com/episode/1Gs18tEYfHGgpTLyP9VaMC?si=97f129b27e4c472c
YouTube: https://www.youtube.com/watch?v=dbLp1fjLKgM&t=1365s
Apple: https://podcasts.apple.com/gb/podcast/from-lived-experience-to-better-care/id1856924676?i=1000790453338

Last night I had the pleasure of attending the bi-annual Connell Consulting drinks reception at the Royal Automobile Clu...
17/09/2026

Last night I had the pleasure of attending the bi-annual Connell Consulting drinks reception at the Royal Automobile Club in Pall Mall.

The event brought together hundreds of investors, operators and advisors from across the healthcare landscape for an evening of networking and, for me, some really insightful and inspiring conversations.

It was a wonderful opportunity to connect with people across different areas of the industry, from health and social care to nursery and education, as well as meet some lovely new faces and hear different perspectives from across the sector.

A valuable evening of conversations, connections and shared ideas.

Thank you to the team at Connell Consulting for hosting yet another lovely evening.

I spent my Monday afternoon at the Thought Leaders in Care, hosted by Championing Social Care.As a newly appointed Ambas...
15/09/2026

I spent my Monday afternoon at the Thought Leaders in Care, hosted by Championing Social Care.

As a newly appointed Ambassador for Championing Social Care, it was a real privilege to be part of a room filled with people who care deeply about the future of social care and want to keep moving the sector forward.

Our conversation focused on regulation and whether it can keep pace with the changing world of social care.

For me, it has to.

We need regulation because accountability matters, particularly when we are caring for people at their most vulnerable. But as social care evolves, the way we regulate it needs to evolve too.

Compliance is the baseline. But if we really want to raise the bar, we need a regulatory framework that goes beyond measuring compliance and regulates for better lives.

That means thinking about quality of life, autonomy, positive risk-taking and outcomes, while still holding providers properly accountable.

What I enjoyed most was the openness of the conversation. There is so much knowledge and experience within social care, and bringing people together to challenge, share and find solutions feels far more productive than simply talking about what’s wrong.

Thank you to the Championing Social Care team for bringing us together. I’m looking forward to being part of more conversations like this.

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