09/10/2026
🩷 October is Baby Loss Awareness Month 🧡
For some, we know this month is hard on social media - while it brings the important awareness it also throws up memories of the baby they miss.
For others, it may bring feelings that are harder to name. A sadness that comes and goes. A date you never forget. A room you can no longer walk into. Or the deep ache of wondering who that baby might have become.
And for those navigating fertility treatment, loss can carry another layer of uncertainty.
There can be the grief of a pregnancy that didn’t continue, alongside the fear of whether another pregnancy will ever happen. The family you had imagined and the future you had pictured. The questions that have no easy answers.
For some, the path to parenthood may look different or the journey may end without the child they had hoped for.
There is no hierarchy to these experiences. No right way to feel. And no timeline by which grief is supposed to become easier.
Sometimes we don’t even know what we are grieving. We just know that something has changed, and that we are carrying it with us.
And while we may not always see someone’s grief, that doesn’t make it any less real.
This October, we’re thinking of everyone who has experienced baby loss, everyone still navigating their family-building journey, and the partners, families and loved ones who are carrying their own feelings too.
You don’t have to find the right words or explain why it still hurts.
We see you. We’re here with you. 🩷🧡
EveryLossMatters
