ECBeautyLab

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ECBeautyLab Eco-luxury Hair & Skin care
•Handcrafted by a Degree level hairdresser
•Silicone & Sulfate-free
•DM for bespoke advice
•WWW.ECBEAUTYLAB.COM

Autumn reset for your hair. Start here.Handmade in Shropshire, formulated by a colourist, and ready for the colder month...
18/10/2026

Autumn reset for your hair. Start here.

Handmade in Shropshire, formulated by a colourist, and ready for the colder months ahead.

17/10/2026

Glow for your skin. Shine for your hair.
A greener way to shine.

10 days to go.Golden hour, salty air and the one bottle I never travel without. Smooth It, my sea hair ritual, lands on ...
16/10/2026

10 days to go.

Golden hour, salty air and the one bottle I never travel without. Smooth It, my sea hair ritual, lands on 26th October.
Comment SMOOTH to be first to know.

Two years. That's how long it took to get Smooth It right.Countless test batches, pH strips all over my desk, and more v...
15/10/2026

Two years. That's how long it took to get Smooth It right.

Countless test batches, pH strips all over my desk, and more versions than I'd like to admit. The formula itself came together slowly, but the part that really tested me was the scent. Getting it soft and fresh, light enough for every day, and still within the safety limits I set myself took far longer than I expected. I wasn't going to launch something I wouldn't happily use on my own clients in the chair.

So here's everything you need to know before it arrives. Swipe through to see what's inside, who it's for and how to use it.

Silicone free, 93.4% naturally derived, and formulated at pH 4.5 to 5.5, close to the natural pH of hair.
The countdown is nearly over. 11 days to go.
Turn on post notifications so you don't miss launch day.

Every product I make has to pass one test: would I use it on my own clients? I trained in natural haircare and skincare ...
12/10/2026

Every product I make has to pass one test: would I use it on my own clients?

I trained in natural haircare and skincare formulation with Formula Botanica. My formulas are simple and made to do their job: no silicones, no sulfates. I call them naturally derived, because that's the honest description, not "100% natural".

If you're new here, tell me the one thing about your hair you'd most like to change. I read every reply, and your answers shape what I make next.

ECBEAUTYLAB. A greener way to shine.

05/10/2026

A lovely afternoon at the Wild & Wild Founders Connection Lunch in Shropshire today.

So good to step away from the daily rush, meet other business owners and share the stories behind our brands. I loved chatting about ECBEAUTYLAB and hearing what everyone else is building.

Thank you for a such lovely event ❤️

26/09/2026

Smooth It... very soon
Watch this space 💚



18/09/2026

Why does the sea dry your hair out?

Sea water sits around pH 8.1 to 8.2, which is alkaline. Your hair's natural pH is closer to 4.5, so that gap matters. The alkalinity is enough to lift the hair cuticle, and once it's lifted, moisture escapes and hair turns dry and rough.

Smooth It sits at pH 4.5 to 5, right in line with your hair's own balance. Used before or after the sea, it works against what salt water does, helping the cuticle settle back towards closed rather than staying lifted.

And today is a big day for me. Smooth It has officially passed every stage of lab testing and is officially on its way to you.

Something big is coming. A VIP launch event for Smooth It. Keep an eye on your inbox, your invite is on its way.

Did you know the founder of ECBEAUTYLAB is actually a Wella degree level colourist?With 15 years of experience working w...
31/08/2026

Did you know the founder of ECBEAUTYLAB is actually a Wella degree level colourist?

With 15 years of experience working with professional haircare and colour brands, she knew exactly what she wanted her own products to deliver.

Not complicated formulas. Not endless ingredients for the sake of it.

Just simple, considered and effective formulations designed to do what they are meant to do.

Her experience behind the chair, combined with her knowledge of hair colour, hair fibre and professional haircare, became the foundation of ECBEAUTYLAB.

Because when you spend years understanding hair professionally, you start to understand what it really needs.

Professional knowledge. Thoughtful formulations. Beautifully simple haircare.

This is ECBEAUTYLAB.





Building skills behind the scenes...So every product meets the highest standard.
05/02/2026

Building skills behind the scenes...
So every product meets the highest standard.

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Telford

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