Clinical Marketing

08/10/2026

WHY EXPERIENCE MATTERS IN WEB DESIGN: Most customers want a successful web design, a website that brings in customers and sales. And there are a million things to think about when building a website, in order to make it successful. But with modern trends turning more towards privacy, the use of tracking cookies is becoming more of a burden, rather than a helpful tool.

ENTER THE PRIVACY LAWS & GDPR: Before 2018 it was a no-brainer to use all kinds of tracking cookies, Google Analytics, Meta Pixels or Google Tags were the main tracking cookies used. Obviously this gave you many insights into how visitors interacted with your website and gave you vast amounts of information on how to tweak your advertising campaigns or website to get more conversions.

READ MORE: https://www.clinical-marketing.com/why-experience-matters-in-web-design/

30/09/2026

WEB DESIGN UPDATES FOR 2026: I first took over the Peonia Medical website back in 2022 where I converted it from a Duda DIY website to a WordPress website. And in 2026 we decided to refresh the style a bit, and changing the back-end CMS system from old school HTML editing to the newer WordPress Blocks system.

REFRESHING THE STYLE: The general layout and content remained much the same in the new web design, but I changed many sections of the website introducing much more space and a few pastel, pale colours for a bit of visual interest. I also introduced a series of icons to convey her treatment categories.

READ MORE: https://www.clinical-marketing.com/peonia-medical-web-design/

24/09/2026

PETS & LIFESTYLE | E-COMMERCE WEB DESIGN: I designed the Pets and Lifestyle logo and a few years back, but they wanted to have a refresh of the to make it a bit more premium. We also made a few updates to the website to refine the product categories and other stuff to make it more effective, focusing on the products that have proven most popular.

WEB DESIGN STYLE: As with most web design projects, I believe that the more you simplify things, the more successful they become. Like with a lot of disciplines, good design is just about making it as easy as possible for a person to use the design. And the usability should be easy for both desktop and mobile browsers.

READ MORE: https://www.modred.co.uk/pets-products-e-commerce-web-design/

18/09/2026

Couple of old for Eneka PRO designed for B2C on social media.

16/09/2026

Series of designs for LA EXO UK social media to promote their cosmetic products. Mostly product focused and to encourage people to search for La Exo

13/09/2026

11/09/2026

I've been creating websites and brands for clinics & salons for years now. From managing the website traffic you can get an understanding of what actually gets results, what techniques get more customer enquiries. I don't add bells & whistles to websites for the sake of it, I try to simplify them as much as possible, but still using good design to convey a professional image. Visitors appreciate simplicity

09/09/2026

DON'T BELIEVE THE AI HYPE: Some people have likened AI to the invention of the calculator…

But the calculator didn’t make us all into Albert Einstein, most of us just used a calculator to write humorous things when held upside down. And this is turning out to be similar to what we are seeing with AI, where most people are just using AI tools to create crazy videos, stupid memes or fake news.

BUT IN REALITY: In my experience, so far, the reality is that the quality of AI content is extremely poor. More often than not it’s completely wrong, because most systems have been trained on vast amounts of information available on the internet, which itself is 99% complete rubbish. The only people that keep telling us that AI platforms are brilliant are the blue chip companies that have pumped billions of dollars into their AI research, and are now desperately trying to monetise their AI platforms.

READ MORE: https://www.modred.co.uk/dont-believe-the-ai-hype/

04/09/2026

LOCAL ADS ARE GETTING COMPETITIVE!
It's probably different for each industry, but the local tyre fitting industry is mega competitive! You really need to stay on the ball to remain on top. And each campaign or needs to be tailored to the client, for example: some old school clients only take customers via phone calls. So the adverts and website need to be designed to reflect this.

And sometimes, the client won't know what to tell you in order to improve your campaigns. I actually visited Simon Tyre Services to see how they work. And while I was there, a customer told me a couple of things that were vital to the web design. And I have to keep checking that they are actually getting specific customers, to ensure the campaigns are running effectively.

READ MORE: https://www.modred.co.uk/simon-tyre-services-web-design/

03/09/2026

CAN YOU BEAT THE TOP DOGS AT E-COMMERCE? Yes! But you need a cunning plan. You need to find a way to cut costs, and you can then generate a lot of sales.

The Render Shop started out selling bulk orders only, to the building trade in the UK. They got a few sales but nothing magnificent. So we decided to try a different approach. If we cut out the delivery costs, we can beat the top dogs and sell products at a lower cost.

I set up the website to offer free delivery to customers in certain postcode areas in South Wales, then we targeted the advertising to just these locations. And bingo, they are cheaper than any of the top dogs in the area.

Sometimes it takes a few months of tweaking and testing different approaches before you really start getting regular sales.

READ MORE: https://www.modred.co.uk/render-surgeon-shop-web-design/