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Coach Joe

I help blokes over 40 ditch back pain and the beer belly so they can feel strong, fit, and be there for their family. DM me "FIT" to get started.

https://linktr.ee/averagejoesnz

03/11/2026

🔥 **TESTIMONIAL TUESDAY — WHAT A BLOODY LEGEND!** 🔥

This is Jordan. And what a journey this bloke has had! 👊

For the past few months, I've been working with Jordan to get him into the best possible shape leading up to his big WSW wrestling show.

And as you can see… **HE ABSOLUTELY NAILED IT!** 💪

But here's what you don't see in this photo...

The setbacks. The frustrations. The days when things weren't going to plan.

Jordan had his fair share of adversity along the way, including back injuries and stomach issues that could have easily derailed the whole process.

But he kept showing up.

We adapted, worked around the obstacles, fine-tuned his training and nutrition, and kept our eyes on the prize.

And the result?

**He stepped into that ring looking absolutely phenomenal and had one of the best experiences of his wrestling career!**

That's what makes this one so bloody rewarding.

Because transformations aren't always a straight line.

Life throws curveballs. Injuries happen. Things go wrong.

But with the right plan, the right support and a willingness to keep moving forward, it's amazing what you can achieve.

Couldn't be prouder of you, brother. You put in the work, trusted the process and absolutely smashed it on the night!

**THIS is why I love coaching!** 👊

If you've got a goal you've been putting off, whether it's losing the gut, getting stronger or getting into the best shape of your life, let's make it happen.

📩 **Flick me a DM with "READY" and let's have a chat.**

Coach Joe 💪

02/11/2026

🔥 THE GUT-CHECK PROJECT IS OFFICIALLY UNDERWAY! 💪

Tonight we kicked off Week 1 of my brand-new six-week program, and what a great group of lads we've got on board!

Different backgrounds, different goals, but all here for the same reason — to make some positive changes and invest in themselves.

Over the next six weeks, we'll be working on building better habits, dropping the gut, moving better and getting that energy back. All without having to live in the gym!

Really excited to see what these lads can achieve over the coming weeks.

This is just the beginning! 👊

27/10/2026

🔥 TESTIMONIAL TUESDAY! 🔥

This is why I love what I do! 👊

Another awesome client win, and it's about so much more than just losing weight.

Kane is 8kg down, feeling fitter, stronger and healthier, all while maintaining his muscle! 💪

But what really stands out to me is the change in mindset.

Building better habits, understanding nutrition, gaining confidence and learning how to look after yourself for the long haul.

Because that's what good coaching should be about.

Not just getting results while you're on a programme, but giving you the knowledge and tools to keep those results going long after.

Bloody proud of this one, mate!

If you're a bloke over 40 who's ready to lose the gut, get stronger and start feeling better, flick me a DM with "KEEN" and let's have a chat. 👊

Coach Joe

22/10/2026

🥧 As you lads know, I enjoy a good pie!

Usually treat myself to one at least once a week.

And let's face it, when you're flat out with work, grabbing a pie from the servo or something quick from the dairy is sometimes just the easiest option.

Nothing wrong with that either!

But if you're trying to lose the gut, get healthier and have more energy, a few simple food swaps can make a massive difference.

That's why I've put together my FREE Tradie Diet Cheat Sheet. 💪

✅ Easy breakfast, lunch and snack swaps

✅ Options from BP, Z, dairies and takeaway spots

✅ Calories and macros compared side by side

✅ Better choices without giving up the foods you enjoy

No complicated diets. No living on chicken and rice.

Just simple, practical choices for busy Kiwi blokes.

👇 Comment CHEAT below and I'll flick you a copy!

20/10/2026

🔥 **TESTIMONIAL TUESDAY — 12KG DOWN!** 🔥

Meet this absolute legend Sourav! 👊

**12kg down and looking bloody fantastic!**

But here's what I love most about this transformation...

It's not just about the weight he's lost.

It's about building better habits that make life easier.

In a recent check-in, he mentioned how following my nutrition e-book has made meal prepping so much simpler and helped him stay consistent with his eating.

And that's exactly what we're after!

No crazy diets. No starving yourself. No unnecessary complications.

Just good old-fashioned consistency, simple nutrition and a plan that fits around real life.

**12kg lighter, better habits and still moving forward!** 💪

Bloody proud of you, mate!

If you're a Kiwi bloke wanting to lose the gut, build better habits and start feeling like yourself again, ** Comment or DM me "KEEN"** and let's have a chat.

Coach Joe 👊

13/10/2026

What a legend!

"I have had the pleasure of working with Joe Merrell (Coach Joe) as my trainer during an online weight loss programme, and I couldn’t be happier with the results.

Joe was supportive, encouraging and motivating throughout the programme. With his guidance, I was able to lose weight, feel better about myself, and improve my overall wellbeing.

Joe made the journey enjoyable with the in person and online check ins this helped me stay focused on my goals. I have really appreciated his support and the positive impact he had on my progress.

I would highly recommend Joe to anyone looking for a trainer who genuinely cares about helping people achieve their goals and feel better about themselves."
- Mike

Thank you so much bro!

Coach Joe.

29/09/2026

👊

Just THREE of the wins that came through in my client check-ins this week.
The progress and results these blokes are getting is bloody awesome — and it’s not about perfection. It’s about consistency, better habits and having a plan that actually works.

Want to be one of these wins?

DM me “KEEN” and let’s have a chat. 💪

Coach Joe.

27/09/2026

“I’d love to get coaching… but I just can’t afford it.”

I hear this ALL the time.

And I get it.

When you first look at the cost of coaching, it can feel like it’s completely out of the realm of possibility.

But here’s what I’ve learned after 20 years in this industry…

Sometimes it’s not actually about whether the money exists.

It’s about where it’s going.

Takeaways.
Subscriptions.
A few b**rs.
Uber Eats.
Coffees.
Clothes.
Weekends away.

None of those things are “bad”.

But when you add them up over a month, it can be surprising how much we spend without really thinking about it.

Yet investing in your health, getting your gut down, moving better, feeling better and being healthier for your family can somehow feel like the “expensive” option.

And if money genuinely IS tight, talk to me.

Don’t automatically assume coaching is out of reach.

There are different ways we can approach it, and I’ll always have an honest conversation with you about what could work.

Because your health shouldn’t automatically be the thing that gets pushed to the bottom of the list.

If you’ve been wanting help but assumed you couldn’t afford coaching, flick me a DM with the word “COACHING”.

Let’s have a chat and see what’s actually possible.

Coach Joe 🤙

25/09/2026

❤️

25/09/2026

Keep nutrition simple.

Chicken soup.
- Rotisserie chicken
- Packet soup
- Baguette

Over 60g of protein, about 650 cals, yum asf.

Coach Joe.

Address

1/10 Treasure Lane
West Auckland
0604

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