22/06/2025
Anything that helps!The Times reports today:
It began with sunburn and sticky uniforms. Waters and Aspland met through their children, whose school had a no-touch policy, preventing teachers from reapplying suncream. One day, Aspland, a mother of four, received a phone call saying: 'You should see the state of your kids'.
“The older one had tried to help the younger one because the teacher couldn't, and they just got sunscreen everywhere,” she said. “I thought: 'What can I give my child to protect themselves?' I want them to get into happy habits of reapplying suncream every few hours.”
It was 2011 and Aspland, who was training to be a nurse, raised the issue with Waters at a playdate. “We looked on Google to see if there was anything out there that could help [kids] apply suncream in an easier manner, and there wasn't,” Waters said. “Kelli turned around and said: 'Shall we have a go at doing something?' I thought she was joking, then I realised she was being deadly serious. We'd only known each other three weeks at this point, but we dived in feet first.”
They experimented, taking apart beauty products to see how they worked. “We thought: 'As a parent, what would we actually want?'” Aspland said. After months of deliberation, they landed on the Solar Buddie: a refillable, brightly coloured 100ml bottle with a patented “rollerball sponge” applicator, specifically designed for a child's grip and mess-free application.
Laura Waters was 14 when a hospital consultant told her not to have any grand ambitions because her epileptic seizures would make her “unemployable”.
“That stuck with me,” Waters said. She left school at 17 and felt “lucky” to get an admin job in the civil service, but was sacked after the seizures returned and she had to take time off. Waters later won an unfair dismissal case in the High Court.
Being unemployed took its toll on her finances and at one point she was “so broke” she couldn't afford to feed both herself and her young daughter.
Laura Waters and Kelli Aspland had been friends for just a few weeks when they hit upon the idea for Solar Buddies
ALED LLYWELYN FOR THE SUNDAY TIMES
Fast-forward to today and Waters, 42, and her friend, Kelli Aspland, 46, run Solar Buddies, a child-friendly suncream applicator business that had sales of £7 million last year, with pre-tax profits of £1.9 million. Solar Buddies, which is stocked in most major UK retailers, just launched in 114 Target stores in the US, and grew revenues from £1.3 million to £7 million in two years after a TikTok-fuelled sales boom.
The company, which ships around the world from Cwmbran, south Wales, has also secured backing from Dragons' Den's Deborah Meaden and Peter Jones — who bought a 20 per cent stake for £80,000 in 2023 — and Welsh entrepreneur Hayley Parsons, founder of GoCompare. “It's a little bit mind-blowing,” Waters said. “I feel very fortunate,”
It all began with sunburn and sticky uniforms. Waters and Aspland met through their children, whose school had a no-touch policy, preventing teachers from reapplying suncream. One day, Aspland, a mother of four, received a phone call saying: 'You should see the state of your kids'.
“The older one had tried to help the younger one because the teacher couldn't, and they just got sunscreen everywhere,” she said. “I thought: 'What can I give my child to protect themselves?' I want them to get into happy habits of reapplying suncream every few hours.”