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Monday 09:00 - 18:00 Tuesday 09:00 - 18:00 Wednesday 09:00 - 18:00 Thursday 09:00 - 18:00 Friday 09:00 - 18:00

Hey Chips

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Have you tried Singapore's award-winning Hey! Chips? Get addicted to snacking healthy now. Hey! We like our fruits and vegetables as real as possible.

That’s why we select our ingredients directly from farms to ensure their quality. We don’t rely on sugars or artificial flavours to make our Chips tasty :)

28/10/2026

Reminder to enjoy the outdoors before the haze comes back. 🤞🏻🥳

25/10/2026

Looking to lean up with all protein no fibre? Big mistake! ❌

Chugging protein shakes and munching protein bars can help you hit the protein numbers mathematically, but not the results you want to see. Why? 🧑🏻‍🔬🔍

😨 Taking large amounts of protein too fast will work your livers and kidneys really hard, causing inflammation and gut issues. And the proteins cannot be fully absorbed.
😨 Most protein snacks and drinks are designed with addictive flavourings to make you consume fast, buy more, and crave more each time. They are not designed to stop you from eating more calories.
😨 NO fibre... That leaves you backed up 🚽 and you are feeling hungry all day.

Superbeans edamame and chickpeas are the perfect solution for you, with a natural source of high protein + high fibre.

❤️ You can only consume as fast as your teeth can munch, not like chugging a protein shake. This helps your body digest and absorb at a natural pace.
❤️ All of our seasonings are freshly ground and mixed in within 24h, so no unnatural fillers or binders are used.
❤️ Each pack contains 41g protein, 14g fibre, half of what we need on a daily basis to lose weight and keep those muscles happy.

No one in the world makes healthy snacks clean to this crazy extent.

It's BAD BUSINESS for us to make a snack that stops you from eating more snacks.

But we still did it. It is ultimately better for all of us. That's all that matters.

Find Superbeans by Hey! Chips on the fruits and nuts aisle in Cold Storage exclusively, or on heychips.com today.

19/10/2026

𝗪𝗲 𝘀𝗽𝗲𝗻𝘁 𝘆𝗲𝗮𝗿𝘀 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗮 𝗵𝗲𝗮𝗹𝘁𝗵 𝗳𝗼𝗼𝗱 𝗯𝗿𝗮𝗻𝗱, 𝘄𝗵𝗶𝗹𝗲 𝘀𝗶𝗹𝗲𝗻𝘁𝗹𝘆 𝗹𝗼𝘀𝗶𝗻𝗴 𝗼𝘂𝗿 𝗵𝗲𝗮𝗹𝘁𝗵. 🥲

It is a common issue for entrepreneurs (the natural workaholics). We all sacrifice our health to build our dreams.

And most of the times, we don't know when to stop.

In our case, it is pretty ironic because we ARE in the health food business ourselves.

For years, we have been trying to lose weight and lean up. We lead quite an active lifestyle all along, so the solution seemed straightforward --> JUST EAT LESS. 😋

But it's never that easy. Deadline stress, long hours and irregular work time (events, office, overseas trade shows.. ) mess up our brains and make us overeat unknowingly.

It was in 2025, we finally had our turning point.

The secret turns out to be... PROTEIN and FIBRE. Both, not just one.

Protein helps us build muscles, and fibre helps shut out the hunger signals throughout the day. We used to be hungry a lot and we ate like lions. But now we are perfectly full with just half the portion.

The change did not happen overnight. We don't just rewire our brains instantly. It takes a couple of week of consistent effort in maintaining higher protein and fibre before the change takes place.

And making this a couple project certainly helped. ❤️

For all the busy workaholics, fitness people, elderly folks losing muscles and growing children, if you are looking for an extra boost in protein and fibre naturally, we made Superbeans for you too.

This combination worked marvellously on us, and is 100% clean and natural. We hope it would help you fulfil your goals too.

Bon appetit!

16/10/2026

Hello Philippines 🌴🦩☀️

SUPERBEANS and all of our classics are stocked in Healthy Options Philippines now! Tell your Filipino friends now. Now now!!! 🌴🍉🇵🇭

Move aside, powders and shakes. 🫣😣

Lean up 💪 and live long with natural superfoods, packed with high protein, high fibre naturally.

Did we say it comes with a light airy crunch too? Bon appetit. 🥳🥳🥳

15/10/2026

⭐️⭐️⭐️⭐️⭐️ I've tried so many 'healthy' snacks that tasted bland or were full of weird ingredients. THIS is the only one my whole family actually finishes 👇

Last week, I met a mom who has been buying Hey! Chips for 8 years. I recognise her name from our earliest orders on Lazada, because she really bought a lot!!!

She confessed to me that her 5-year-old son would not touch any veggies and she was so frustrated that nothing worked on him.

That's until she lured him with Hey! Chips broccoli. 🥦😋 The light-airy crunch and the umami seaweed flavour helped him get over his fear of the veggies. 🥒🫛🌽🥦🥬

According to this mom, her son enjoys all sorts of vegetables now and her family still buys broccoli crisps from us occasionally as a treat.

And that's our mission!! ☺️ We make veggies fun, crispy and tasty with the simplest possible ingredients so you won't even know they are healthy!

If you're afraid of the greens, grab a pack of Hey! broccolis. 👍🏻 You're NOT gonna regret it!

10/10/2026

We made these for little Aaron actually. 👶🏻 But you can have a bite of it too.

Two years ago, when our little one came along, we started looking at the options on the baby aisles. We were shocked that baby foods have become so complicated.

Where did the real food go?

Shouldn't our precious little ones get the most natural foods possible?

Everyone advocates home cooking with the most minimal ingredients, but packaged baby snacks are filled with long lists of ingredients we can't pronounce.

What's going on???!?

That frustration drove us, new parents, to make our own snack for little Aaron. (And we're greedy pigs so we designed our bites a little bigger for us to indulge as well.) 😋

Why should baby food be reserved for just babies?

Bon appetit all moms, dads, babies, sisters, brothers, grandmas, uncles... Feast on something crunchy and creamy delicious with us!

Hey! Fruit Bites are available at Fairprice Finest AND Cold Storage islandwide.

07/10/2026

40% Real Fruits + 60% Whole Milk Yoghurt. That's all. 😉✨

Say hey to Hey! Fruit Bites. 🍓🥛 - A 100% natural probiotic snacks for you and your little ones.

Yess... we love them crunchies as adults too! Yum!!!

These yoghurt bites are unlike any you can find in the market. They are natural to the touch and to your tastebuds because we use only real fruits, not juice powders or 'natural' flavourings. 🙄 The colours are all natural too.

🚨 And warning to mummies that our yoghurt bites can be messier than other brands', because we add no chemicals to glue up the bites up.

From the very beginning, we believe in only one thing:

Natural. Natural. Natural.

So we say no to industrial food additives and celebrate food in the most natural way - from scratch and by hand. 🧑🏻‍🍳🙌🏻🌱

If you want to have a taste of what that means, head down to your nearest Fairprice Finest to grab a bag (or two).

All four flavours are on sale now.

06/10/2026

From facing rejections at supermarkets to sharing our story on national radio, what a surreal experience for us.

A massive thank you to Melanie Oliveiro and the wonderful team at Channel News Asia 938 for having us on the Made in Singapore segment today.

Building an F&B brand from scratch is not for the faint of heart, and having a platform to share the raw, unfiltered reality of our journey means the world to us.

When we left our corporate careers to start Hey! Chips, we were just a husband-and-wife team with a wild idea and crazy passion.

During the interview, Melanie really dug into the messy early days, the rejections from the retailers, and the pure grit it took us to keep going even when everyone told us Singaporeans didn't need Hey! Chips.

She even got us to geek out over the science behind our dehydration and freeze-drying processes!

Melanie, thank you for your warmth, your insightful questions, and for making us feel so at ease in the studio. You have a true gift for championing local underdog stories and bringing out the human side of business.

To everyone who tuned in, and to all the consumers who believed in our crunch and what we do, thank you for your support. You are the reason we keep going.

If you missed the live broadcast, you can catch the full conversation on the CNA website later.

26/09/2026

Climbing mountain has not becoming the same after we became founders

We have not seriously climbed anything for years. Partly it's because we became new parents, but partly because the phone keeps buzzing with texts all day with fires to put out.

We can nv truly rest and be with nature. Today, it's the same but a little better cos it's Saturday!

We didn't schedule any promoters for this weekend so we could drive 2h away from Seoul for a short challenging climb.

So refreshing to go back to the mountains, the true origin of Hey! Chips.

21/09/2026

Guess which gym we’ll be at next 😉

Superbeans by Hey! Chips is a natural plant-based high protein and fibre snack that rivals chicken breast! Made from whole edamame and chickpeas you can get 41g of protein per 100g 🙌

Promos running at Cold Storage now till 31 Oct 2026 💪

Address

Singapore

Opening Hours

Monday	09:00 - 18:00
Tuesday	09:00 - 18:00
Wednesday	09:00 - 18:00
Thursday	09:00 - 18:00
Friday	09:00 - 18:00

Telephone

+6588942476

Website

https://www.heychips.com/

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