Sulwhasoo

18/10/2026

As your skin’s needs evolve, so can the ritual that cares for it.

Explore different pairings for renewed radiance, deeper nourishment or richer day-to-night care.

Create your ritual with these Sulwhasoo essentials:

✨First Care Activating Serum
✨Concentrated Ginseng Rejuvenating Serum
✨Concentrated Ginseng Rejuvenating Cream
✨Concentrated Ginseng Rejuvenating Cream Rich

17/10/2026

Phone, wallet, glasses and a seven-day ginseng ritual. The skincare essential that made it into the girl grip. ✨

Experience the Concentrated Ginseng ritual with:
7 × Concentrated Ginseng Rejuvenating Cream 1 ml sachets
1 × Concentrated Ginseng Rejuvenating Serum 1 ml sachet

Register via the link in bio & collect your sampling kit by 31 October.
Terms and conditions apply. While stocks last.

16/10/2026

A beauty ritual is always worth celebrating. ✨

To commemorate the 60th anniversary of Concentrated Ginseng Rejuvenating Cream, six winners will each receive an exclusive Concentrated Ginseng Rejuvenating Kit and an exclusive Sulwhasoo Global Ambassador LIM YOONA signed postcard.

To enter:

1️⃣Follow .singapore
2️⃣Like this post
3️⃣Tell us in the comments: What is one beauty ritual you always make time for?

Three lucky winners will be selected on Instagram and three on TikTok.
Giveaway ends on 23 October 2026 and winners will be notified via DM by 30 October 2026. Good luck!
Terms and conditions apply.

15/10/2026

13/10/2026

Visibly firmer skin, layer by layer.

Swipe → to discover the results after four weeks with Concentrated Ginseng Rejuvenating Cream.*

*Consumer self-assessment of 31 women after using the product for four weeks.

11/10/2026

The Root Route Ep. 3

Michelle Michelle Lee | skincare + beauty✨ visits Gyeongdong Market to pick up Korean ginseng and prepare a wellness ritual inspired by Hwang Jini, the legendary icon of Korean beauty.

🔎Search ”The Root Route“ on YT to watch the full video.

10/10/2026

Today, make space for stillness. 🧡

Let the familiar rhythm of your skincare ritual become a moment to pause, breathe and return to yourself.

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09/10/2026

Discover two rejuvenating powers coming together to envelop skin in rich nourishment with

Pair Concentrated Ginseng Rejuvenating Serum with Concentrated Ginseng Rejuvenating Cream Rich—a two-step ritual that left 96% of consumers satisfied.*

*Consumer satisfaction after two weeks of using either the Serum or Cream Rich, or one week of using both products together.

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07/10/2026

TWO-STEP REJUVENATING CARE

✨Concentrated Ginseng Rejuvenating Serum
✨Concentrated Ginseng Rejuvenating Cream Rich

98.6% experienced improved skin condition.
93.5% experienced a visible lifting effect.*

Discover the rejuvenating synergy of this two-step ritual for firmer, healthier-looking skin.

*Consumer satisfaction results after two weeks of using the Serum or Cream Rich individually, or one week of using both products together.

05/10/2026

From the first cleanse to the final touch, complete your ritual with the rejuvenating power of ginseng.

Discover the Concentrated Ginseng Rejuvenating line for visibly firmer, revitalised-looking skin. ✨