Karla Rairden - Realtor

Karla Rairden - Realtor I am a Professional Realtor who specializes in Mesa and Gilbert Retirement Communities

Weblogs co-founder Jason Calacanis ready to fund ‘brutal real estate reviews’
09/03/2014
Weblogs co-founder Jason Calacanis ready to fund ‘brutal real estate reviews’

Weblogs co-founder Jason Calacanis ready to fund ‘brutal real estate reviews’

Self-described serial entrepreneur and angel investor Jason Calacanis says he’s ready to put $25,000 to $100,000 of his own money into a startup that will publish “brutal real estate reviews” to help protect homebuyers from making bad decisions. After tweeting ...

09/03/2014
App offers identity verification to make ‘showings on demand’ safer

App offers identity verification to make ‘showings on demand’ safer

Amid concern over the potential safety risks of “showings on demand,” the mobile app Curb Call is now offering an add-on feature to broker subscribers that will verify the identity of consumers who request showings through the app. Curb Call ...

Meet the people behind the startups that are changing the game
09/03/2014
Meet the people behind the startups that are changing the game

Meet the people behind the startups that are changing the game

Meet the people behind the startups that are changing the real estate game: Rami Essaid, co-founder and CEO, distil networks; Blake Andrews, founder, Giveback Homes; Tom Horvath, co-Founder and CEO, Tumlis; Joshua Lopour, co-founder, Retsly; AdaPia d'Errico, chief marketing officer, Patch of...

With help from Realogy, gay and lesbian real estate pros set to meet in Florida
09/02/2014
With help from Realogy, gay and lesbian real estate pros set to meet in Florida

With help from Realogy, gay and lesbian real estate pros set to meet in Florida

Realogy's Coldwell Banker Real Estate, Century 21 Real Estate and Better Homes and Gardens Real Estate brands will sponsor the first ever national convention of the National Association of Gay and Lesbian Real Estate Professionals to be held Oct. 14-16 in Fort Lauderdale, Florida ...

Annie Leibovitz gives The Corcoran Group’s latest ad campaign a high-gloss sheen
09/02/2014
Annie Leibovitz gives The Corcoran Group’s latest ad campaign a high-gloss sheen

Annie Leibovitz gives The Corcoran Group’s latest ad campaign a high-gloss sheen

For the latest iteration of The Corcoran Group‘s “Live Who You Are” marketing campaign, renowned portrait photographer Annie Leibovitz photographed 12 notable residents and their homes in the four markets the New York City-based brokerage serves in New York and Florida. Leibovitz, who is known...

Real estate power couple, 3 children, killed in private plane crash
09/02/2014
Real estate power couple, 3 children, killed in private plane crash

Real estate power couple, 3 children, killed in private plane crash

Prominent real estate lawyer Oliver E. Frascona died Sunday in a plane crash that also killed real estate educator Tori Rains-Wedan and her three children. Frascona, 67, was a senior shareholder at Boulder, Colorado-based law firm Frascona, Joiner, Goodman and Greenstein P.C. ...

09/02/2014
5 steps to gear up for the fall selling season

5 steps to gear up for the fall selling season

The kids are back to school and the fall selling season is upon us. What can you do to take advantage of this great time of year before winter sends seasonal chills through the real estate market ...

09/02/2014
100,000 agents to get ‘single sign-on’ access to NAR programs

100,000 agents to get ‘single sign-on’ access to NAR programs

Imagine a dashboard where agents can access their multiple listing service, the third-party products they’ve purchased, resources from their local association and tools from the National Association of Realtors — all with a single logon. In what has been dubbed the “NAR Portlet ...

CRM provider Contactually signs large Southern California brokerage
08/28/2014
CRM provider Contactually signs large Southern California brokerage

CRM provider Contactually signs large Southern California brokerage

Customer relationship management provider Contactually has signed up Southern California’s First Team Real Estate, giving the firm’s more than 1,600 agents free access to the tool. It’s Contactually’s biggest enterprise-level contract to date. First Team Real Estate’s 18 offices span the Los...

How to walk your clients through listings even when they can’t be there in person
08/28/2014
How to walk your clients through listings even when they can’t be there in person

How to walk your clients through listings even when they can’t be there in person

Some real estate agents share live video of properties from their mobile devices to help faraway clients virtually scope out homes. But what if you could expand those private showings into virtual open houses? That’s one service that video-sharing app ReaLync ...

Why homes in Costa Rica, Belize and Mexico are showing up in Chicago’s MLS
08/28/2014
Why homes in Costa Rica, Belize and Mexico are showing up in Chicago’s MLS

Why homes in Costa Rica, Belize and Mexico are showing up in Chicago’s MLS

Recognizing that its member agents and brokers are not only selling to international buyers but representing listings in other countries, one of the nation’s biggest multiple listing services has streamlined the process for its members to enter, search for, and ...

Listing portal Zameen.com seizes the day as 3G comes to Pakistan
08/28/2014
Listing portal Zameen.com seizes the day as 3G comes to Pakistan

Listing portal Zameen.com seizes the day as 3G comes to Pakistan

The Pakistani listing portal Zameen.com has rolled out a listing search app for the iPhone. That wouldn’t be an earth-shattering achievement for a U.S. listing site, but it’s kind of a big deal in Pakistan. The country just auctioned off rights to build 3G and 4G networks to ...

App lets you turn your listing photos into narrated slideshows in minutes
08/28/2014
App lets you turn your listing photos into narrated slideshows in minutes

App lets you turn your listing photos into narrated slideshows in minutes

Some real estate agents are finding the narrated slideshows they create with SpeakingPhoto are an attractive marketing alternative to listing videos, or that they complement them. SpeakingPhoto lets you add voiceovers to photos and combine them into a slideshow of up to eight photos that can be...

08/28/2014
Surprise: There’s serious support for agent matching services

Surprise: There’s serious support for agent matching services

Realtor.com’s experiment with AgentMatch may have been short-lived, but a majority of Inman News readers say they approve of services that match agents with consumers based on sales data. Nearly 6 in 10 Inman News readers (57 percent) responding to ...

Portal hacks: how to get your money’s worth out of online leads
08/28/2014
Portal hacks: how to get your money’s worth out of online leads

Portal hacks: how to get your money’s worth out of online leads

The big real estate search sites -- Zillow, Trulia, realtor.com and homes.com -- attract tens of millions of visitors every month, and real estate brokers and agents are paying big dollars for the leads the portals generate. Some who know the game best share the tips, tricks and power plays that...

Zillow hires 2 more industry vets to woo MLSs, Realtor associations
08/27/2014
Zillow hires 2 more industry vets to woo MLSs, Realtor associations

Zillow hires 2 more industry vets to woo MLSs, Realtor associations

Zillow has added two more real estate industry vets to its industry development team to help bolster its relationships with multiple listing services and Realtor associations around the U.S. Both Steve Allen and Chris Kiel now serve as directors of MLS and industry development ...

NAR-backed agent ratings pilot program in California, Illinois, Florida fizzles
08/27/2014
NAR-backed agent ratings pilot program in California, Illinois, Florida fizzles

NAR-backed agent ratings pilot program in California, Illinois, Florida fizzles

An agent ratings pilot program backed by the National Association of Realtors has ended without being renewed after reportedly low adoption rates by agents and lack of support for the program at the national level. In August 2012, survey-based agent rating ...

Instagram’s ‘Hyperlapse’ app could revolutionalize real estate video
08/26/2014
Instagram’s ‘Hyperlapse’ app could revolutionalize real estate video

Instagram’s ‘Hyperlapse’ app could revolutionalize real estate video

Instagram's time-lapse video app, "Hyperlapse," could be a valuable asset for real estate agents by giving them the ability to make high-quality property tours and neighborhood videos on the fly. The free app's image-stabilization technology helps users make smooth and steady time-lapse videos --...

Google finds 2 out of 3 house hunters research agents online
08/26/2014
Google finds 2 out of 3 house hunters research agents online

Google finds 2 out of 3 house hunters research agents online

Real estate agents have a better chance of pitching themselves to potential clients in person if they’re easy to find online, data from search giant Google shows. Half of prospective homebuyers get serious about looking for a home 6 to ...

Buying and selling homes could soon be as easy as trading stocks
08/26/2014
Buying and selling homes could soon be as easy as trading stocks

Buying and selling homes could soon be as easy as trading stocks

HomeUnion wants to level the playing field for smaller investors, helping them compete with institutional giants to identify bargain-priced single-family rental properties in markets around the country, and then buy and manage them from afar. Institutional investors try to make ...

ReferralExchange paying for your real estate leads
08/25/2014
ReferralExchange paying for your real estate leads

ReferralExchange paying for your real estate leads

ReferralExchange, a new referral site for real estate professionals, wants your extra leads — and it’s willing to pay you every time another agent is able to close on one. The company will take your excess leads, “scrub” them with ...

12 startups that are changing the way we interact with real estate
08/25/2014
12 startups that are changing the way we interact with real estate

12 startups that are changing the way we interact with real estate

Are you ready for a glimpse into the future of real estate? Real Estate Connect's “New Kids on the Block” session and an eye-opening Agent Reboot session called “9 technologies that will change the real estate landscape forever” provided a preview of coming attractions that may dramatically...

Buyers are driving cameras through homes on the other side of the world
08/25/2014
Buyers are driving cameras through homes on the other side of the world

Buyers are driving cameras through homes on the other side of the world

New technology is taking virtual tours a step further by letting buyers drive cameras mounted on remote-controlled vehicles through distant homes, venturing from room to room, peeking around corners and taking in near-360-degree views from multiple vantage points. San Francisco-based ...

Incompetence seems to be the rule rather than the exception
08/22/2014
Incompetence seems to be the rule rather than the exception

Incompetence seems to be the rule rather than the exception

Most of the stress in my life these days is caused by people who don’t do their jobs and by companies that make promises they can’t keep. Someone was supposed to be taking care of my parents but they are ...

Realtor.com should be ‘Match.com’ for real estate agents
08/21/2014
Realtor.com should be ‘Match.com’ for real estate agents

Realtor.com should be ‘Match.com’ for real estate agents

You might think from what you’ve read about it that the Zillow-Trulia merger is going to be like the resurrection of Godzilla. “Run for your lives — Godzulia is coming,” many are warning realtor.com. “Muah!” But the impending merger does ...

08/21/2014
Hubba, hubba! Say hello to the latest ‘Tinder for real estate’

Hubba, hubba! Say hello to the latest ‘Tinder for real estate’

Oh, mercy! How ’bout the interface on that app?! Estately’s Flip lets you sift through homes by swiping listing photos. Estately has launched “Flip,” a feature part of its iPhone app that lets users weed out listing search results by swiping photos on their touch screens, ...

All Redfin listings to feature 3-D virtual tours
08/21/2014
All Redfin listings to feature 3-D virtual tours

All Redfin listings to feature 3-D virtual tours

Redfin will be rolling out 3-D virtual tours for all of its listings with the help of tech firm Matterport. Today, the “Redfin 3D Walkthrough” tours are included on all 28 active listings the tech-focused brokerage has in its hometown of Seattle. In the coming months, Redfin will leverage ...

HomeSearch.com weeks away from relaunch with ‘huge inventory’ of MLS listings
08/20/2014
HomeSearch.com weeks away from relaunch with ‘huge inventory’ of MLS listings

HomeSearch.com weeks away from relaunch with ‘huge inventory’ of MLS listings

With industry veteran Russ Bergeron aboard as vice president of licensing and compliance at Real Estate Digital, HomeSearch.com is weeks away from relaunch with a “a huge inventory” of MLS listings. Bergeron, former president and CEO of Midwest Real Estate ...

Real estate embraces ALS ‘ice bucket challenge’
08/20/2014
Real estate embraces ALS ‘ice bucket challenge’

Real estate embraces ALS ‘ice bucket challenge’

Zillow CEO Spencer Rascoff has poured ice-cold water over his head and screamed. So has Trulia’s top exec, Pete Flint and Better Homes and Gardens Real Estate’s CEO Sherry Chris. They are among the flood of individuals participating in social media’s ...

Black Knight’s Paragon MLS platform gains steam
08/20/2014
Black Knight’s Paragon MLS platform gains steam

Black Knight’s Paragon MLS platform gains steam

Real estate data and technology firm Black Knight Financial Services has signed another multiple listing service to its Paragon 5 platform, bringing the number of real estate professionals the platform serves to more than 210,000. Paragon 5 received top marks in a ...

San Diego’s Real Living Lifestyles joins RealtyTrac’s brokerage network
08/20/2014
San Diego’s Real Living Lifestyles joins RealtyTrac’s brokerage network

San Diego’s Real Living Lifestyles joins RealtyTrac’s brokerage network

Real Living Lifestyles Real Estate has joined RealtyTrac’s broker network as an exclusive member in San Diego, which gives its 250 agents access to data and leads from the foreclosure marketplace. As a member of the network, Real Living Lifestyles also has the ...

US News & World Report launches agent matching tool
08/20/2014
US News & World Report launches agent matching tool

US News & World Report launches agent matching tool

U.S. News & World Report has launched a consumer portal in partnership with agent matching site Agent Ace to help consumers pinpoint the best real estate agent suited to their needs, Agent Ace announced today. “We already provide tools to help ...

Why so many consumers start with Redfin
08/20/2014
Why so many consumers start with Redfin

Why so many consumers start with Redfin

Redfin may not be the nation's biggest brokerage (yet). But it operates what's by far the most popular real estate brokerage or franchise website. Why do so many consumers start with Redfin? CEO Glenn Kelman explains ...

Real estate industry says let Zillow have its way with Trulia
08/20/2014
Real estate industry says let Zillow have its way with Trulia

Real estate industry says let Zillow have its way with Trulia

Inman News readers are not an interventionist bunch, with nearly 8 in 10 saying antitrust regulators should just stay the heck out of the way of Zillow's plan to acquire Trulia ...

ForRent.com rolls out neighborhood, school search filters
08/19/2014
ForRent.com rolls out neighborhood, school search filters

ForRent.com rolls out neighborhood, school search filters

ForRent.com now lets users hunt for apartments by individual school attendance zones or neighborhood. Users see a list of neighborhoods and schools on the left hand side of the search results page. After performing a search by city, state or ...

Why a prominent indie brokerage is affiliating with a powerhouse franchise brand
08/19/2014
Why a prominent indie brokerage is affiliating with a powerhouse franchise brand

Why a prominent indie brokerage is affiliating with a powerhouse franchise brand

A Cary, North Carolina-based brokerage, Go Realty, that made a name for itself as an innovative independent firm has joined the Better Homes and Gardens Real Estate’s real estate franchise network. The decision might look like the 5-year-old firm sold out, said Zach ...

Century 21 China Real Estate closes more offices to stem losses
08/19/2014
Century 21 China Real Estate closes more offices to stem losses

Century 21 China Real Estate closes more offices to stem losses

Century 21 China Real Estate today reported a second-quarter net loss of $6.6 million as revenue fell 9.1 percent from the first quarter and 42 percent from a year ago, to $19.8 million. “Market conditions were more challenging than we ...

How to make your brand relevant to consumers
08/19/2014
How to make your brand relevant to consumers

How to make your brand relevant to consumers

What brands do consumers really care about? How do you make your brand relevant? Some real estate heavy hitters with some major league brands — Gary Gold of Hilton & Hyland, Charles Moore of McGuire Real Estate, Bev Thorne of ...

Those .realtor domains you’ve been hearing about for years will launch by Halloween
08/19/2014
Those .realtor domains you’ve been hearing about for years will launch by Halloween

Those .realtor domains you’ve been hearing about for years will launch by Halloween

Starting Oct. 23, more than 1 million Realtors will be able to sign up for Web addresses with the new .realtor top-level domain, the National Association of Realtors and the Canadian Real Estate Association announced today. After a yearslong application process, ...

Zillow says it doesn’t plan to raise prices
08/18/2014
Zillow says it doesn’t plan to raise prices

Zillow says it doesn’t plan to raise prices

SAN FRANCISCO — What does the pending merger between real estate’s most popular real estate sites, Zillow and Trulia, mean for a huge real estate brand like Re/Max? Re/Max LLC co-founder and CEO Dave Liniger had the opportunity to grill Zillow ...

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