Everyone has had to deal with dry hair at least once. Dry hair gets especially bad during winter, but can also be caused by sun,water, blow dryers, and lack of humidity. My name is Nadia, my business is Nadia’s Naturals, and I have come up with a great way to keep hair healthy and moisturized. Just ask Alicia. After learning about market segmentation, I decided to create an ideal customer in order to know how to accurately and effectively appeal to my target market. Alicia is a 24 year old woman who lives in Nevada. Alicia is finishing up with school and has already started achieving her dream of owning her own coffee shop. Alicia makes $32,000 a year and is unmarried. Alicia has a lot of free time and tends to use it to her advantage. She loves taking care of herself and keeping up with her health. Her knowledge and attitude towards having healthy hair draws her attention to my product. Alicia was created using micro marketing. Micromarketing is a form of target marketing used to help businesses find and fit the needs of people in specific geographic, psychographic, demographic, and behavioral segments. Alicia lives in a place with little humidity so her hair is likely more dry than it should be. Her income allows her to buy my products as often as needed and her passion for hair motivates her to do so.buy my product as often as needed and her passion for hair motivates her to do so.Using micro marketing I can tell that Alicia (and people like her) would find interest in my product and could possibly be a loyal customer.