Cherish Skin

10/21/2026

💗✨ ALLOW ME TO REINTRODUCE MYSELF! ✨💗

Hi beauties! For those who are new here, and for those who have been supporting me since day one, I wanted to take a moment to reintroduce myself! 🫶🏽

My name is Cherish Yazzie-Hardy, and I am the proud founder and owner of Cherish Skin, LLC, an Afro-indigenous / Navajo woman-owned skincare and cosmetics brand established in 2020. 💄💕

I am a proud Diné woman, wife, mother, entrepreneur/beauty brand owner, makeup artist, and a woman who believes in turning dreams into reality.

What started as a passion for beauty has grown into something so much bigger than I ever imagined. Through Cherish Skin, I’ve had the opportunity to create products that celebrate our Indigenous beauty, culture, and identity, including our signature Navajo Nation Palettes. 🩷

I also hold a Bachelor’s degree in Public Health, and I’m passionate about empowering women, promoting wellness, and creating spaces where our Native communities feel represented, beautiful, and confident.

Being a business owner hasn’t always been easy. There have been challenges, sacrifices, long nights, and plenty of lessons along the way. But one thing about me is I will always find a way to keep going. 💪🏽

My mission has always been bigger than selling makeup. It’s about representation, inspiring the next generation of Native entrepreneurs, and showing our Indigenous women that we belong in every room, every industry, and every space we dream of entering.

I’m just a Rez girl with big dreams, building a brand with purpose. 🪶💕

To everyone who has purchased a product, shared a post, attended a pop-up, booked a service, or simply cheered me on, THANK YOU! Your support has helped me turn my dreams into something real.

And to all my new followers, welcome to my little corner of the beauty world! I’m so happy you’re here. 🥹💗

I’m Cherish, the woman behind Cherish Skin, and we’re just getting started! ✨

With love,
Cherish 💋
Founder & CEO | Cherish Skin, LLC
Proudly Navajo Woman-Owned

10/21/2026

10/21/2026

✨🩷 BEAUTY ROOTED IN CULTURE 🩷✨

Introducing our NEW Hózhó Collection 🌸🦋
Shop: www.cherishskin.co
Inspired by the beauty of our Diné culture, traditional Navajo basket designs, turquoise jewelry, and the meaning of Hózhó — beauty, balance, harmony, and walking in beauty. 🤎

Every detail of these palettes was created with intention, love, and pride in our heritage.

This is more than makeup. It’s culture, representation, and a celebration of who we are. 🪶✨

From our roots to your makeup collection, we hope you feel the beauty behind every shade.

🛍️ SHOP THE HÓZHÓ COLLECTION NOW!
💗 Navajo Woman Owned
🌸 Cherish Skin | Est. 2020

10/20/2026

🎃💗 SPOOKY SEASON JUST GOT CUTER! 👻✨

Our Cherish Skin Halloween Merch is here, and we are OBSESSED! 💕🦇

Who says spooky can’t be girly?! 🎀 We’ve mixed all things pink, pumpkins, ghosts, bows, and Halloween vibes to bring you the CUTEST tees for spooky season! 🕸️💖

Whether you’re in your Spooky Season Era or just a girl who loves all things cute and spooky, we’ve got something for you! 👻🎃

🧡 Cute Halloween-inspired designs
🎀 Girly, spooky & pink aesthetics
🖤 Perfect for pumpkin patches, spooky festivities & everyday wear!

✨ Shop our Halloween Collection! ✨

🛍️ cherishskin.co⁠

Thank you for continuing to support our Navajo woman-owned business! 🫶🏽💕

10/19/2026

- grab yours today 🪶🤎

🚨💗 Y’ALL ARE NOT PLAYING ABOUT THE HÓZHÓ COLLECTION!! 💗🚨

Our Hózhó Palettes are SELLING FAST!! 😭🛍️✨

The love and support for this collection has been absolutely incredible! Every order means so much to me, and I’m beyond grateful to see you all embracing a collection inspired by the beauty of our Navajo culture. 🩷🩵

✨ Beautiful shades
✨ Inspired by Diné culture
✨ Navajo woman-owned beauty brand

If you’ve been eyeing these palettes, THIS IS YOUR SIGN TO GET YOURS BEFORE THEY’RE GONE! 👀💕

🛍️ Shop now: cherishskin.co

Thank you for continuing to support Indigenous-owned businesses and helping Cherish Skin grow! 🥹💗

From the Rez, with love. 🩷

10/19/2026

✨ 21K FOLLOWERS! ✨😭🩷

WOW… 21,000 of you are here supporting Cherish Skin! 🥹💕 Every follow, like, comment, share, purchase, recommendation, and word of encouragement means more to me than you know.

Watching this little dream continue to grow has been such a blessing. I’m beyond grateful for everyone who chooses to support my business, believes in my vision, and continues to show love to Cherish Skin. 🫶🏽

Being able to represent my culture, my community, and Native beauty through my brand is something I will never take for granted. 🩷✨

We just celebrated 20K, and now we’re already at 21K?! 😭 Y’all are AMAZING!

Ahéhee’ — thank you, thank you, THANK YOU! 🫶🏽

Here’s to 21K and the beautiful journey ahead. We’re just getting started! 💄🩷✨

10/18/2026

✨🩷 INTRODUCING THE HÓZHÓ COLLECTION BY CHERISH SKIN! 🩷✨

A collection inspired by culture, beauty, tradition, and the beauty of being Diné. 🪶🩵

In our Navajo language, Hózhó represents beauty, harmony, balance, and walking in beauty. These are values that I wanted to bring to life through this collection.

As a Navajo woman-owned beauty brand, it means so much to me to create products that celebrate where we come from while allowing our culture to shine in the beauty industry. ✨

Our newest eyeshadow palettes feature stunning artwork inspired by traditional basket designs, beautiful turquoise jewelry, and the timeless beauty of our Navajo heritage. 🩵

From gorgeous earthy neutrals to bold pops of color, shimmering metallics, and sparkling glitters, these palettes were created for the everyday beauty lover AND the glam girlies! 💄✨

This collection is more than makeup. It’s a celebration of identity, culture, and representation. ❤️

Every time you support Cherish Skin, you’re supporting a Native woman-owned business with a dream of bringing Indigenous beauty to the forefront.

Ahéhee’ to everyone who continues to support my journey. 🫶🏽

🩷 CHERISH SKIN | HOME OF THE NAVAJO NATION PALETTES

🛍️ Shop our website 🎀 cherishskin

✨ Beauty rooted in culture. Created with purpose. Made to inspire.

10/17/2026

Everybody wants their community to show up and support them, but the real question is… Are YOU showing up for your community? ❤️

As a Navajo woman and small business owner, I know firsthand how much community support means. Supporting the Rez isn’t just about shopping local. It’s about uplifting our people, celebrating each other’s accomplishments, sharing opportunities, and helping the next generation succeed.

We can’t always ask for support if we’re not willing to give that same energy back. 💯

Support your Native-owned businesses. Support your local artists. Support our youth. Support our entrepreneurs. Support your people.

There’s enough room for ALL of us to win! 🤎🪶

Be the kind of support you wish to receive. Our Rez is stronger when we uplift one another.

10/13/2026

- I’m personally inviting all my Native Baddies, Cherish Skin supporters, friends, and family to come out and experience this beautiful celebration with us!

📍 Location: VYBE – Chandler, Arizona
📅 Date: November 14, 2026
🥂 Social Hour: 5 PM – 6 PM
✨ Fashion Show: 6 PM – 9 PM
🎶 Reception: 9 PM – 12 AM

Come dressed to impress, bring your friends, and let’s show up for our Indigenous community!

I would absolutely love to see some familiar faces in the crowd supporting this amazing event.

Get 🎟️ tickets here: https://www.zeffy.com/en-US/ticketing/7-generations-indigenous-foundation-fashion-show

10/13/2026

🩷✨ Happy Indigenous Peoples’ Day! ✨🩷

Today, we celebrate the beauty, strength, resilience, and rich cultures of Indigenous peoples. 🪶🤎

As a proud Navajo (Diné) woman and the owner of Cherish Skin, I am beyond grateful to represent my people through my business. What started as a dream has grown into something so much bigger — a brand rooted in culture, representation, empowerment, and love for our Indigenous communities.

Every product I create carries a piece of my passion, my identity, and my commitment to showing the world that Native women belong in every space, especially the beauty industry. 💄✨

To all my Indigenous entrepreneurs, dreamers, mothers, daughters, and future leaders — keep breaking barriers, honoring your roots, and making your ancestors proud.

We are our ancestors’ wildest dreams. 🩷

With love,
Cherish Skin | Proudly Navajo Woman Owned 🪶