YC specializes in innovative cosmetics incorporating the festive traditions & the rich colors of our native land. We weave in these core values with new trends and revolutionary formulations to offer a high quality product that is sure to exceed even the highest standards. As a Puerto Rican woman living in the United States, Yashira Cancel noticed that there were few, if any, Latina founded beauty companies. She wanted to bring the flair of her culture to the American woman, and her method of communicating self-expression was through colorful, high-quality makeup that inspires her customers to be creative. YC Collection’s vision is to be a leader in both local and national markets, touching consumers around the world, building loyalty and offering value while we do it. The mission at YC Collection is to build a unique brand that offers extraordinary quality at affordable prices, continuously innovating and expanding our reach. She came from Puerto Rico with her family to Miami, FL seeking for a better future. Yashira along with her daughter sought out their dream of one day creating their own beauty brand and so came to be YC Collection. Yashira has a Masters Degree in Business & Marketing as well as Graphic Design. President, Maria Guzman
As the daughter of YC Collection Founder Yashira Cancel, there may be no better-suited executive, given her hands-on experience through the years, working in every layer of the organization from receptionist to product tester. As of now Maria attends University and majors in Business & Marketing and a minor in communications. She’s also enrolled in an Online University where she plans on receiving her Personal Care Science Diploma.
“My mom is definitely the brains of our brand but behind the cameras my dad is the superstar” -Maria Guzman
