10/28/2026
Meet mugwort: one of the most storied plants in herbal folklore.
Its pale leaf undersides, distinctive aroma and place in traditional folklore have helped make mugwort one of the more intriguing plants in herbal history.
Over time, it became associated with dreams, divination, protection and the mysteries of the night.
Even its botanical name, Artemisia vulgaris, comes from its association with Artemis, the Greek goddess connected to the wilderness and the moon. In European folk customs, mugwort was used in protective charms and midsummer rituals.
This Halloween, we're exploring the stories behind the herbs we encounter—and taking a moment to slow down and appreciate the natural world.
Mugwort is also one of the botanicals in our Moon blend, making it a fitting part of this season's exploration.
What plant would you like us to explore next?