
05/12/2024
Do you include ALL the steps in your pitch?
Nail your 30 or 60-second pitch with the main elements + that extra step most leave out.
The core of it boils down to four essential elements.
• Introduce yourself and your company.
• Briefly outline your product or service.
• Highlight the benefits your product or service provides over the competition.
• Include a call to action so people know how to get in touch with you.
And here’s a little secret: there’s an optional fifth step that can amplify your pitch even more.
• Talk about your ideal customer.
Why? Because not everyone you engage with will be your direct customer, but they might know someone who is. This helps you leverage their network, even if they won’t personally utilize your services.
At networking events and small group presentations, this approach can be a game-changer.
The goal is to make sure your pitch not only presents your business effectively but also extends its reach through every connection you make.
Test it out and see how this refined pitch can create new opportunities for you.
Start utilizing your network to its fullest potential!