16/10/2026
i used to feel so guilty about this.
if someone told me the price felt like a lot, i immediately wanted to make it easier. explain more. adjust something. find a way to make their discomfort go away.
buuuuut… i don’t do that anymore.
i can understand that an investment feels big and still know what my work is worth.
both things can be true.
empathy does not require me to abandon my own standard.
and honestly, learning that changed the way i run my business.