28/02/2025
This is not a good picture of the Mexican food I ate in Port Macquarie. Weird angle, imbalanced lighting. Given the kind of content, primarily short form, thatβs winning the internet at the moment, itβs also probably not the best format for insta right now. As I type this, Iβve just looked at the top left corner of my phone. Itβs past 11 pm - so the timingβs not ideal either, yeah? Not expecting any arguments there.
Thereβs a reason Iβm pointing this stuff out. Itβs because optics are my literal day job as a publicist. And food is my one true love. (Immediately untrue, I also love all things but thatβs a story for another day). My point is, I know how to make something look, sound and feel good and Iβll be damned if I donβt make you feel it too. But at the core of it, what matters most to me is the meal itself - spice, texture, aroma that evoke everything from nostalgia to lust.
Thatβs what led to the birth of .
So as I sit in bed tonight, ideas brewing faster than that 2nd coffee I knew I shouldnβt have indulged in today, I hope that feeling will also be enough to hit the refresh button on this passion project.
Thank you for following along. And for those of you who have bothered to read this whole post, stick around - and stay tuned for said refresh. π