29/10/2026
PETMIMA New Product Launch in Shanghai! 🐾
📍 Taiyuan Villa, Shanghai
We were honoured to host our latest PETMIMA launch event in Shanghai, bringing together partners and friends from across the pet care community.
At the launch event, we were proud to bring together strong support from both government and industry partners. Alongside Homart Group Australia, we welcomed the Australian Trade and Investment Commission (Austrade), Bright Food Group, Shanghai Wujiaochang (Group) Co., Ltd., as well as representatives from Changzhou and other regions. Stephanie Smith, Trade and Investment Commissioner for Greater China at Austrade, also attended the event and delivered a congratulatory speech.
We were also proud to collaborate with Cat Island and Stray Animal Rescue Organisation, contributing product donations with a total value of RMB 380,000 to support animal welfare initiatives.
All 7 newly launched PETMIMA products have officially received import registration approval from China's Ministry of Agriculture — with “one product, one certificate” for full compliance.
Since our founding in 2022, PETMIMA has been:
A member of the Pet Industry Association Australia (PIAA)
Available online via leading platforms including Woolworths, Pet Circle, and Amazon
Distributed across pharmacies, veterinary clinics, pet stores and pet specialty platforms throughout Australia and New Zealand.
We're also proud to be a long-term sponsor of Jay Chou's Australia concerts — and again this year!
🎟️ Stay tuned for upcoming ticket lucky draw and exclusive fan perks.