08/09/2026
I asked AI why you should pay ME when you can ask IT 🤣
Here is it's response below... I also asked it to create images for this post, which were a bit of a fail, but will post them for amusement...
"Fair question, really.
These days you can ask AI to:
Write you a strength program.
Calculate your protein requirements.
Create a meal plan.
Explain menopause.
Give you healthy recipes.
Suggest ways to improve your sleep.
Tell you how to manage stress.
Build you a running program.
And give you a pretty impressive amount of health information in seconds.
So where does that leave someone like me?
Well...
I asked AI.
And somewhat inconveniently for its future plans for world domination 🤣, it pointed out something important:
Information isn't usually the problem.
Most of the women I work with already know quite a lot about health.
They know vegetables are good for them.
They know they should exercise.
They know strength training matters.
They know sleep is important.
They probably know that eating the entire packet of biscuits while stressed isn't solving the underlying problem.
What they struggle with is making all that knowledge work within their actual life.
And that's where a human relationship still matters.
AI can give you a program.
I can notice that you're struggling with it and ask why.
AI can calculate your nutrition.
I can listen when you tell me you've had an awful week and help work out what is realistically achievable right now.
AI can tell you to strength train.
I can watch how you move, understand your history, adapt what you're doing and help you build confidence in your body.
AI can explain behaviour change.
I can recognise the look on your face when something isn't quite right, even when you're telling me everything is fine.
And AI hasn't spent 30+ years working in health and fitness while simultaneously living through work, study, injuries, family responsibilities, teenagers, stress, changing bodies and all the other wonderfully inconvenient things that come with being human.
I have.
There's also something else AI can't replicate.
Someone genuinely giving a damn whether you succeed.
The check-in.
The conversation.
The accountability.
The encouragement when you're struggling.
The celebration when something finally clicks.
The relationship that develops when you've worked through difficult things together.
None of this means AI is the enemy.
I use it myself.
It's an extraordinary tool.
And if all you need is information or a generic program, you may genuinely not need a coach.
But if knowing what to do was enough, we'd all already be healthy, fit, financially organised, well rested and living our perfectly optimised lives. 😂
We aren't.
Because humans aren't information-processing machines.
We're complicated.
Our health exists amongst relationships, emotions, responsibilities, environments, habits, beliefs and decades of lived experience.
So perhaps the future of good coaching isn't about competing with AI on who knows the most facts.
It's about offering what technology can't:
Knowledge + experience + judgement + accountability + empathy + human connection.
Apparently even AI thinks I still have a job. 🤣"
Not a bad overview I thought, and I do agree with it 😊🤣. Images on the other hand need some work, but still better than what I can create 🤣