20/10/2026
For the last 3 weeks, I offered churches and Pastors on LinkedIn a complete website and monthly update program for free.
The response?
"We're too busy."
"We don't need it."
"I don't know anyone who could use this."
Today, I flipped the script. I reached out directly to someone, pitched the same program, and attached a $1,200 price tag.
They bought it instantly.
Here is what I learned: In B2B (and especially when serving ministries and non-profits), free doesn't feel like a gift; it feels like a risk.
When you price your service at $0, you accidentally signal:
• Low quality
• Hidden catches
• High time investment with zero guarantees
The moment you add a fair price, you signal professionalism, confidence, and respect for their time. You remove the guesswork.
Sometimes, your biggest barrier to closing a deal isn't that your price is too high. It's that your price is too low to be taken seriously.
Ever experienced the "free is harder to sell than paid" phenomenon?
Let’s talk about it in the comments.
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