23/09/2026
SILA started long before there was a product.
It grew from years of conversations between childhood friends and athletes about what it really takes to perform at your best, not just in competition, but in everything that happens outside of it. Recovery, nutrition, movement, sleep, and the small daily decisions that add up over time.
Throughout his career, Novak’s curiosity has driven him to go deeper. To seek out experts, study the research, test new approaches, and keep asking how things could be done better.
Eventually, those conversations became bigger than sport. They became a question: why was it still so difficult to find products that met the standards we had come to expect from years spent around world-class doctors, scientists, nutritionists, and performance experts?
So we decided to build what they felt was missing.
That became SILA.
Hydration and magnesium were just the beginning. The ambition has always been bigger: to help people feel better, perform better, and stay capable for longer. We’re so glad you’re here and we can’t wait to share what’s coming next.