Strictly Selective GmbH

11/09/2026

11/09/2026

Pitti Fragranze

31/08/2026

Blur by FUMparFUM is soft, hazy and almost weightless, settling onto the skin as if it had always been there: familiar, yet impossible to quite define.

Wild bramble drifts through a sheer veil of musk and white amber, while Hedione gives the composition its airy, diffusive character. Nothing feels sharply outlined. One impression melts quietly into the next, like light through mist or a memory just beyond reach.

And perhaps that is where the fascination of Blur lies: somewhere along the way, the boundary between perfume and skin begins to disappear.

Created by Aistis Mickevičius, Blur has become a FUMparFUM bestseller. A quiet, intimate composition that seems to belong to the person wearing it.

10/02/2026

Choux Choux
a term of endearment, worn on skin.

Whipped cream warmth, vanilla pods still humming,
caramel kissed with salt, cocoa lingering in the folds.

Sweet, but never naive.
Comforting, yet quietly decadent.

Like being called darling in a low voice
and believing it. 🤍

30/01/2026

A house built on craftsmanship, now speaking in scent.
Aspinal of London has long embodied British elegance — shaped by heritage, defined by precision, and designed to endure beyond seasons.

From leather goods crafted to be kept for a lifetime to a new fragrance collection that captures the modern British spirit, the story continues with quiet confidence.
Green Rose, Ochre Spice, Musky Fig — three expressions of refinement, each composed to linger with character and restraint.

Timeless luxury, reimagined — not loudly announced, but unmistakably present.