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HYEJA Beauty (美) is accepting who you are. Vegan Skincare from Korea.

On the night of 추석 Chuseok, when the moon is at its fullest, women once gathered beneath its light, joining hands in a c...
25/09/2026

On the night of 추석 Chuseok, when the moon is at its fullest, women once gathered beneath its light, joining hands in a circle to sing and dance 강강술래 Ganggangsullae.

Moving together beneath the autumn moon, the circle became a symbol of abundance, connection, and gratitude for the harvest — expression of wishes shared from one generation to the next.

An evening in Paris at Nose Paris shaped by conversation, poetry, and a shared curiosity around beauty and culture.It wa...
04/09/2026

An evening in Paris at Nose Paris shaped by conversation, poetry, and a shared curiosity around beauty and culture.

It was a pleasure to introduce Hyeja at NOSE, where fragrance, skincare and culture are brought together with such discernment.

Discover Hyeja at Nose Paris
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Photography by

An evening in Paris at Nose Paris shaped by conversation, curiosity, and a shared sensibility toward beauty.It was a ple...
04/09/2026

An evening in Paris at Nose Paris shaped by conversation, curiosity, and a shared sensibility toward beauty.

It was a pleasure to introduce Hyeja at NOSE, where fragrance, skincare and culture are approached with such discernment.

Discover Hyeja at Nose Paris
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Photography by

The jangdokdae (장독대) is where earthenware onggi of soy sauce, doenjang, gochujang and other ferments live outdoors, grad...
15/08/2026

The jangdokdae (장독대) is where earthenware onggi of soy sauce, doenjang, gochujang and other ferments live outdoors, gradually changing with air, temperature and season. Fermentation here is not tucked away; it remains visible, tended to, and part of everyday life.

Hyeja’s Rice Probiotics Gentle Micellar Cleansing Milk brings rice and fermentation into another daily act: washing. A non-foaming milk cleanser formulated with rice and probiotic ferment, it removes makeup and daily impurities without leaving skin feeling tight or over-cleansed. Skin is left soft, calm and comfortable.

We are now available in the UK at Cult Beauty 🇬🇧
05/08/2026

We are now available in the UK at Cult Beauty 🇬🇧

Held with intention.Matcha prepared through a quiet, repeated gesture.The beauty lies not in perfection, but in simplici...
20/07/2026

Held with intention.

Matcha prepared through a quiet, repeated gesture.
The beauty lies not in perfection, but in simplicity, function, and the traces of the hand.

A ritual shaped over centuries,
reimagined for today.

MAHKJIP (막집)Hyeja’s first Seoul space is located within MAHKJIP, a building designed by Korean architect Cho Byoung Soo....
18/07/2026

MAHKJIP (막집)
Hyeja’s first Seoul space is located within MAHKJIP, a building designed by Korean architect Cho Byoung Soo.

The word Mahk (막) is difficult to translate. It does not simply mean rough or unfinished. Instead, it describes a distinctly Korean way of seeing beauty—not in perfection or refinement, but in things that remain honest, spontaneous, and naturally shaped by everyday life.

Rather than restoring an old hanok and neighboring house to appear new, MAHKJIP preserves their original character. Weathered timber, old roof tiles, repaired surfaces, and traces of use are allowed to remain, becoming part of the architecture itself.

For Cho Byoung Soo, Mahk is not an aesthetic of imperfection for its own sake. It is the belief that beauty emerges when nothing more than what is necessary is added, allowing materials, people, and time to speak for themselves.

Today, MAHKJIP continues as THEILMA THEILMA Seoul, where Hyeja presents its first Seoul space, 〈Grandmother’s Room〉.

Like MAHKJIP, Hyeja finds beauty in what has quietly endured—objects softened by time, traces of care, and the ordinary moments that deserve to be remembered as we move into the future.

Hyeja’s first space in Seoul.Grandmother’s Room is a contemporary interpretation of the care, warmth, and quiet beauty f...
16/07/2026

Hyeja’s first space in Seoul.

Grandmother’s Room is a contemporary interpretation of the care, warmth, and quiet beauty found in everyday Korean life.

Designed in collaboration with metal craft artist Amira Gama, the space brings together memory and contemporary design through Hyeja’s lens.

As we move forward, some things become even more important to remember. We hope this space serves as a gentle reminder of the values worth carrying with us into the future.

We look forward to welcoming you at THEILMA Seoul.
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혜자의 첫 번째 서울 공간.

〈할머니의 방〉은 한국의 일상 속에 머물러온 돌봄과 온기, 그리고 조용한 아름다움을 오늘의 시선으로 풀어낸 공간입니다.

금속공예 작가 아미라 가마 Amira 와 함께 디자인한 이 공간은, 과거를 재현하기보다 우리가 앞으로도 오래도록 기억하고 이어가야 할 가치들을 담아냈습니다.

앞으로 나아갈수록 더 오래 기억해야 할 것들이 있습니다. 이 공간이 우리가 오래도록 간직하고 이어가야 할 가치들을 다시 떠올리는 작은 계기가 되었으면 합니다.

THEILMA 서울에서 여러분을 기다립니다

OpeningHyeja’s first space in Korea opens inside THEILMA in Seochon. Inspired by the grandmothers of the neighborhood a...
10/07/2026

Opening

Hyeja’s first space in Korea opens inside THEILMA in Seochon. Inspired by the grandmothers of the neighborhood and the quiet beauty of old Korean homes, the space brings together pink cushions, folded bojagi, traditional forms, and objects softened by time and touch.

Created with artist Amira Gama, Grandmother’s Room is not a reconstruction of the past, but a space for what quietly remains: warmth, imperfection, and the beauty of everyday Korean life.

After meeting customers around the world, Hyeja returns to where its sense of beauty first began. We warmly invite you to join us.

17 July, 3PM–7PM
THEILMA Seoul
1F, 27 Jahamun-ro 8-gil, Jongno-gu, Seoul

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오프닝

혜자의 첫 한국 공간이 서촌 더일마에 문을 엽니다. 은 서촌의 할머니들과 오래된 한국의 집에서 발견한 조용한 아름다움에서 시작되었습니다. 분홍빛 방석과 보자기, 오래된 형태, 그리고 시간과 손길을 거치며 부드러워진 물건들이 공간 곳곳에 담겨 있습니다.

아미라 작가와 함께 만든 이 공간은 과거를 재현하는 곳이 아닙니다. 빠르게 변하는 시간 속에서도 오래도록 곁에 남아 있는 온기, 완벽하지 않기에 더욱 아름다운 것들, 그리고 한국의 일상이 지닌 아름다움을 담아낸 작은 방입니다.

세계 여러 도시에서 고객들을 만나온 혜자는 이제 그 아름다움이 시작된 곳으로 돌아옵니다. 으로 여러분을 초대합니다.

2026년 7월 17일(금) 오후 3시–7시
더일마 서울
서울특별시 종로구 자하문로8길 27, 1층

Snow and stone. Cold and warmth. Stillness and life.In asian yin-yang philosophy, harmony is found through balance. Hear...
16/06/2026

Snow and stone. Cold and warmth. Stillness and life.
In asian yin-yang philosophy, harmony is found through balance. Heartleaf Serum brings that same quiet balance to sensitive skin — calming, clarifying, and restoring.

Photograph by Richard Jeongmin Kim

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Paris
75002

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