16/10/2026
🌍 World Cough Day! 🌎
As respiratory clinicians, we talk about coughing almost as much as most people talk about the weather! 🌦️
When assessing your symptom burden, understanding your cough is an important part of the picture.
❓ How much do you cough?
❓ When is your cough worse — morning, afternoon or night?
❓ What triggers your cough?
❓ Is your cough productive, meaning you bring up sputum (phlegm)?
We know that a persistent cough can be frustrating, exhausting and sometimes affect your sleep, social life and everyday activities.
However, coughing also has an important job to do! 💨 For many people with respiratory conditions, an effective cough helps clear mucus and sputum from the airways, helping to keep the lungs clear.
🫁 Your cough is more than just a symptom — it's an important part of understanding your respiratory health.
This World Cough Day, let's get talking about coughs!
Today is World Chronic Cough Day. We at the PFF have joined with The Asthma and Allergy Foundation of America (AAFA), COPD Foundation, and the Global Allergy & Airways Patient Platform (GAAPP) to mark October 15th as a day to raise awareness of chronic cough and its impact on daily life.
This initiative aims to fully describe the impact of chronic cough on the lives of those affected across many conditions, such as PF or ILD, their current management strategies, unmet medical needs, and treatment benefits that matter most to them, to inform the development of new therapies.
The 2026 theme, “Let’s Talk Cough,” invites people living with chronic cough to share their experiences and be heard. This year’s messages highlight that a cough lasting more than eight weeks in adults can be a condition in its own right, with effects that reach far beyond the cough itself. The campaign encourages people to seek medical advice, talk openly about how chronic cough affects them, and help improve recognition, care and research.
On October 28, 2026, the Let’s Talk Cough initiative will culminate in a hybrid, externally-led patient-focused drug development (EL-PFDD) meeting, conducted in parallel with the U.S. Food and Drug Administration’s (FDA) PFDD initiative. The meeting will be streamed live, bringing members of the global chronic cough community together to share their experiences and perspectives. A “Voice of the Patient” report will summarize insights gathered during the Let’s Talk Cough meeting and throughout the planning process, creating an invaluable resource for researchers, life science companies, regulators, healthcare professionals, members of the chronic cough community, and others.
Do you have something to say about your experience dealing with the cough? Tell your cough story in the comments below.