02/11/2026
I left a Samhain ceremony in Glastonbury early this weekend, and it taught me something about business.
I was so excited for it. Honouring the ancestors, music, meditation, heart-opening tea. I'd been looking forward to it for weeks, and I walked in ready to be moved.
The circle was never properly opened. The language was beautiful and flowery, yet said very little. Everything felt performed, more about the people at the front than about holding the space for everyone in it. Maybe it was nerves, and I'm genuinely not judging anyone as a person. My friend and I still made our excuses and left early.
And it reminded me of something every intuitive in business needs to hear. Your clients can feel the difference between performed and real, every single time. Pretty words and a gorgeous aesthetic will only carry you so far. What people truly want is to feel held, seen and safe with you, whether that's in a ceremony, a reading, a treatment room or a salon chair.
So speak plainly. Open your spaces with care. Make it about the people in front of you. That's what they'll remember, and that's what brings them back.
Have you ever walked out of something spiritual that felt fake? Tell me your stories in the comments, and follow for more on running a business with heart that's genuinely felt.