10/10/2026
Last weekend I was in Larvik, Norway. I was attending the AUFGUSS-WM e.V. , Modern Classic Cup in farrisbad.no . The hosts, hotel staff, event organisers and volunteers were grounded and full of heart, reflecting the spirit of the hotel itself, one foot on the land and the other in the sea.
Meg Hopkinson was representing the UK 🇬🇧 and the sauna to perform in was an Aufguss masters dream. She, the sauna, is called Alda. With her beautifully sloped ceiling, central stove and generous floor space, she’s Northern Europe’s largest event sauna ❤️🔥
Many competitors were highly experienced, some having spent 10+ years in the industry, working in large spas with saunas regularly seating 60, 80 or even more guests. Seeing their confidence, style and knowledge was inspiring. They freely shared techniques and stories from their journeys.
Meg has a strong sense of place in the sauna, staying grounded inside is the biggest task and although she’s more confident on home turf she consistently pushes her limits, balancing on the edge.
I’m so proud of how Meg performed. She guided a session that was both thought through and personal, she engaged with all the guests and the result was touching, joyful, reflective and somehow the lightest version of deep. I’m very aware that this doesn’t make sense if you didn’t experience it, but those who did will understand. There were tears, both in the heat of the sauna and afterwards when heart rates and breath recalibrated.
We discussed the simplicity and beauty of Meg’s piece. Not everything needs to be complicated to give you the feels, sometimes the magic is as simple as watching a seed become a flower, and there it is… “From The Ground Up”. The title of Megs performance, and everything she’s embodied getting to this point in her career.
Big love to all the sauna folk out there. To the newbies that venture into the unknown, those who step out and push boundaries, those who do it with love, empathy and grace, and especially those within the wonderful Sauna Family who hold up the walls of spaces where we all grow together.
Thanks to , Anada & British Sauna Society for their support