11/06/2026
Five years ago, I would have given anything to be self-employed.
And 18 months ago, I did it.
I built a successful online business from scratch. I matched my corporate salary within six months, hit the $10k month, went viral, spoke at events, and signed incredible clients.
From the outside, it looked like I had created the dream.
But along the way, I realised I didn't actually enjoy being self-employed.
I thought I was buying freedom. Instead, I found myself being the CEO, marketer, accountant, strategist, tech support, customer service team, content creator, and product all at once.
The business was successful, but I was constantly carrying the weight of it.
The pressure. The isolation of running an online business from home. The feeling of always being "on."
And eventually, I realised something important:
Success and fulfilment are not the same thing.
So I made a decision and started looking for a job.
And I found a role that genuinely excites me.
A role where I get to use everything I've learned from both my corporate career and my business.
Somewhere I can have an impact, make a difference, and be part of something growing and exciting.
A company that shares my values, and cares deeply about its people and its customers, and manages to balance ambition with being human.
For the first time in a long time, I felt relief. I felt like I got my spark back.
I don't regret building the business.
It taught me some of the most valuable lessons of my life.
It showed me that I can create opportunities for myself.
It showed me that I can take risks.
It showed me that I can trust myself.
And ultimately, it gave me the confidence to choose a different path.
One thing I learned is that loving coaching and loving running a coaching business are two very different things.
I love coaching. I love helping people grow.
But I realised I didn't enjoy building and operating a coaching business
Five years ago, I would have given anything to be self-employed and work from home.
Today, I'm celebrating signing my contract, being part of a team again, commuting to an office, and buying work clothes for the first time in years
Funny how life works out
Here's to a new chapter