24/09/2026
In over 1,000 sessions, I've heard "I think I have imposter syndrome" from CEOs, founders and people in their
Different titles. Same sentence.
And almost every time, the person saying it is good at what they do. That's what makes it so confusing.
Here's what I've noticed: the label doesn't help much. It describes who you are, and that feels fixed.
A pattern is different. It has a trigger, a response, and a job it's doing for you, one that probably made sense once. You can work with that.
Swipe through, then try the three questions next time it shows up.
Which label have you been carrying around? 👇