CliniGrowth

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CliniGrowth Helping UK clinics fill their diaries 📈
🎯 Smarter ads. More bookings. Hey, I’m Ewen McDonald, founder of CliniGrowth and an osteopath who’s been in your shoes.

Less chasing.
🩺 Built by clinic owners, for clinic owners
👇 Book your free growth call
https://914a-info.systeme.io/calendar I started my own clinic while I was still in University, wasted thousands on facebook ads that didn’t work, and paid overpriced agencies who overpromised and underdelivered. After years of trial, error, and real-world experience, I built a marketing system that actually works. Without the BS, hidden fees, or the need to hand your practice over to someone else. Now, I help allied health clinics across the UK grow their bookings and revenue using simple, proven digital marketing strategies that you can control. No fluff. No inflated costs. Just solid results. If you're tired of wasting money on guesswork or overpriced agencies, let’s change that - together.

30/09/2026

Getting a lead isn't the same as getting a patient in the chair.

You pay for the ad, someone enquires, you block the slot, cancel other things to make room and they just don't show. That slot's gone. So is the money it took to fill it.

Here's the uncomfortable bit: we get patients to pay 100% upfront before they arrive. Not a holding deposit: the full amount.

It felt wrong to me at first, if I'm honest. Like putting cash before care.

But a patient who's already paid in full has made a real decision, not a maybe. They show up. And you stop absorbing every cancelled slot for free.

"I don't know where to start" is the second most common thing I hear on calls.Here's the order it actually goes in with ...
28/09/2026

"I don't know where to start" is the second most common thing I hear on calls.

Here's the order it actually goes in with The Patient Flood System:
1️⃣ Google reviews - structured, not chased 2️⃣ Local SEO - so you show up when someone searches "osteopath near me" 3️⃣ Meta ads - the only bit we actually spend money on, and only once 1 & 2 are already working.

Reviews build trust. SEO builds visibility. Ads build volume. Each one makes the next one work harder.

Most agencies want you spending on all three. We want you spending on one, and getting the other two free. Book a free call today, link in bio.

23/09/2026

One month's decent, the next one's dead, and you can never quite tell why.

That's "hope budgeting": good month, breathe out; bad month, lie awake doing sums you shouldn't have to be doing as a clinician.

That's not a system. That's luck. And luck doesn't turn up reliably to pay wages unfortunately.

Last call on this new offer: 20 new patients guaranteed in month one, or we keep working for free until you get them!

The point isn't more patients for the sake of it, it's turning "hoping this month's good" into "knowing always what's coming in."

If this sounds like you, book a free strategy call with us today, link in bio.

Most clinic owners have no idea what a "good" cost per lead looks like. That's exactly how agencies get away with chargi...
21/09/2026

Most clinic owners have no idea what a "good" cost per lead looks like.

That's exactly how agencies get away with charging £15–£20 a lead and calling it normal.

Here's what we actually did last month, across just a few clinics: → 477 leads generated → £1,096.84 total spend → £2.30 blended cost per lead → Best campaign converting leads to bookings at 48.2%

Not a promise. Last month's real numbers.

Want to see what it'd look like for your clinic? Link in bio.

It's Monday morning. You open the diary expecting a full week. Two appointments where there should be twelve.Rent doesn'...
17/09/2026

It's Monday morning. You open the diary expecting a full week. Two appointments where there should be twelve.

Rent doesn't care. Wages don't care. The tax bill sitting in the back of your mind definitely doesn't care.

So here's our offer, plainly: we guarantee your clinic 20 new patients in month one. If we don't hit it, we keep working for free until we do. We built this on our own clinic first: Remedium Wellness, before we ever sold it to anyone else.

Only taking this to 5 clinics. One per area.

Book your free call today, link in bio.

16/09/2026

No marketing background. No agency experience. No clue what a "conversion rate" was.

What I had was empty slots on a Tuesday afternoon, while I knew for a fact there were people ten minutes down the road in pain, searching for exactly what I offered , and never finding me.

So I built a system for my own clinic instead of burning more of my own time. Now, Remedium Wellness serves 5,000+ patients across The Midlands and London. I still practise. I still lecture. But I got my evenings back 🙏🏻 because the system runs whether I'm in clinic or not.

That's the whole reason CliniGrowth exists. If you're interested in getting your evening back as well, book a free call today. Link is in bio.

09/09/2026

More marketing isn't always the answer.

Sometimes you need more leads.
Sometimes you need better follow-up.
Sometimes it's conversion.
Sometimes one practitioner needs patients while another's already full.

The trick is knowing exactly where the problem sits before you throw money at it.
That's what our free clinic growth call is actually for.

Link in bio if you'd like us to take a look at yours!

"We tried Facebook Ads. They didn't work." We hear this a lot.Sometimes that's completely true.Sometimes the ad was doin...
07/09/2026

"We tried Facebook Ads. They didn't work." We hear this a lot.

Sometimes that's completely true.

Sometimes the ad was doing its job perfectly well, and everything fell apart after the click.

Wrong offer. Slow follow-up. Confusing booking process. Poor creative. Wrong targeting. No automation. Marketing works as a system.

Break one part, and the whole thing can look broken.

04/09/2026

Marketing doesn't stop when someone clicks your advert.

They're going to investigate you. 👀

Website. Instagram. Facebook. Reviews. Photos. Practitioners.

Quietly asking one question the whole time: do I trust these people? That's why good clinic marketing was never just advertising. The whole journey matters.

02/09/2026

Taking on another practitioner is exciting. Until it hits you: we've now got another diary to fill. 😅

That's exactly where HJOsteo, one of our clients, was. New enquiries started arriving within days. Within four weeks, their new associate's diary was nearly full!

That's why we talk about patient acquisition, not just lead generation. A lead sitting in someone's inbox isn't much use to anyone. A booked patient is.

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