16/10/2026
You know Dave. Now meet the Foundation behind him. 🖤
Ahead of the Game Foundation was built on one belief: nobody should face life after a cancer diagnosis alone.
The charity gives people affected by cancer, and their families, fully funded support across three pillars:
💪 Physical
🧠 Mental
❤️ Emotional
All of it free for the people who need it.
Today, we’re proud to announce our partnership with . From now on, you’ll have the option to donate to the Foundation when you order your CELLER8.
Hear Dave explain what the Foundation means in his own words.