Coach Alex Dick-Cleland

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Coach Alex Dick-Cleland

I coach guys to be FIT, STRONG, HEALTHY & CONFIDENT

03/11/2026

Everywhere you look, you’re being told to “eat less and move more”

Inside the we actually teach the principle of “eating more to eat less calories overall”

What do I mean by that?

The principle of fuelling your sessions correctly so that you don’t get to a point your body is so hungry later in the day, where your energy is in the bin and you can’t control the hunger urges…

Therefore consuming 150 calories more now to save 600 calories worth of “tearing through the biscuit tin” later on

Small decisions like this is what allows you to still train hard and progress your strength & fitness in a lean, muscular & athletic body 💪🏼

03/11/2026

13 years of CrossFit…

Already training 5 days a week

But Sunli knew he was capable of more

10 months later:
📉 Leaner 📈 10 minute Hyrox PB 💪🏼 More confident

We didn’t just throw more training at him

We broke things down into 3 specific phases,

1️⃣ Fat Loss: getting his nutrition working around his lifestyle, building habits he could actually sustain and getting leaner whilst still fuelling his training

2️⃣ Hyrox Performance: focusing on his specific weaknesses that were holding him back and building his running fitness

3️⃣ Now into Muscle Building:

But you know the best part about all of this…

He’s genuinely proud of how he looks AND performs.

That’s what it’s all about.

You don’t need to choose between aesthetics and performance.

You just need the right plan and structure in place to do so!

If you’re putting the work in but know you’re capable of more 👉🏼 comment ‘HYROX’ below and we’ll map out a plan to build an athletic body and smash race PB’s

02/11/2026

Striving for perfect days is what’s currently costing your future reality

Because in reality, perfect days are so irregular with what you have going on in the rest of your life

What really matters is how you can continue to show up when life isn’t allowing you to actually give 100%

The wins come from the days you could only give 30% for the day and you actually did…

That’s when you see what you are made of and build the right process for the future

Video taken from our recent monthly live mastermind

02/11/2026

Feel like you’re fitter than most of your mates… yet still keep your top on by the pool?

That has absolute zero to do with a discipline problem

In fact, it tells me you have a structure and nutrition habit problem…

You need something that fits around the demands life throws at you

So when things are challenging and rocky, you can still fall back into a system and routine that is rock solid

Because if you’re already putting this much work in… your body should reflect it!

Follow me 👉🏼 if you train hard but know you’re capable of more

30/10/2026

Get LEAN in 12 week without destroying PERFORMANCE or your SOCIAL LIFE

This is the exact framework I used for my wedding last year where I dropped 5kg, got into the best shape of my life whilst navigating weddings, stag do’s and finished on podiums in 2 competitions

Check the YouTube video link below (or comment ‘YT’) where I have the whole process down of how I applied these exact 5 steps

29/10/2026

Hyrox Station Series // 5 Exercises to improve Rower

1. ROMANIAN DEADLIFT - build a strong posterior chain

2. GORILLA ROWS - build unilateral pulling strength

3. DEADHANG - build grip and core strength

4. HEEL ELEVATED SQUAT - build strong pushing strength through the legs at high range of motion

5. ROWING - you don’t get better at doing the thing, without doing the thing

For more videos just like this, check out our YouTube channel 👉🏼 Coach Alex & Sarah

29/10/2026

Winging your training is very different to following a progressive programme

And that’s where a lot of people go wrong.

They focus on what exercises they’re doing, rather than why they’re doing them and how everything works together for them personally!

Inside , we use a simple framework called PSFA:
P - Preparation S - Strength F - Fitness A - Accessory

This is the exact method we use to build out personalised programmes

Having has it’s place, purpose and progression

*This is a clip from one of our weekly client trainings

We don’t just get our clients incredible results, we educate them through the entire process

So they never ever have to feel like their starting over again

We are your last port of call!

The last coaches you will ever need

28/10/2026

You train 5x a week

You run, lift, do Hyrox or CrossFit

But for the amount of effort you’re putting in, you still feel like you should be in better shape…

So what mistake do I see guys make over and over again?

More training
More classes
Eat even less

But you can’t keep demanding more from something you’re giving less to…

And until you fix that, you’ll keep grinding away without truly building the physique you know you’re capable of having…

You don’t need more effort!
You need better direction!

DM me PERFORM to see if we can help bridge that gap for you inside the Every Move Academy | Performance Transformation Coaching

27/10/2026

Hyrox Station Series // 5 Exercises to improve Wall Balls

1. DORSI FLEXION - build greater mobility in ankles

2. FRONT SQUAT - build strength in front loaded squat

3. THRUSTER - build overload strength in movement pattern

4. PUSH PRESS - build shoulder strength & endurance

5. WALL BALLS - you don’t get better at doing the thing, without doing the thing

For more videos just like this, check out our YouTube channel 👉🏼 Coach Alex & Sarah

Address

Deansgate
Manchester
M3 4

Website

https://www.everymove.academy/coachalexlinks

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