13/10/2026
Before you buy another serum, what are you hoping it will help with?
It’s easy to feel as though everyone else has found the perfect routine. When you’ve struggled with your skin, a product promising an answer can be very tempting. I understand that feeling.
This week in Skin School, we’re making the skincare shelf a little less confusing. Start with your concern: dryness, uneven tone, breakouts or texture. Then look at what you already use and whether your everyday basics feel comfortable.
A serum may have a place, but the right choice depends on the formula, your skin and the rest of your routine. Introduce one new product at a time so you can notice how your skin responds.
At Skin & Co, we can talk through home skincare, including our AlumierMD range, and whether a treatment has a useful role. You should understand the reason behind a recommendation and feel comfortable saying what works for your budget.
We can take this one step at a time.
What skincare question would you like Skin School to tackle next? I’m listening.
Jessica | Skin & Co, Morpeth
