17/09/2026
Focal therapy is having a moment…..
….and perhaps, after many years of being relatively unknown outside specialist circles, something is beginning to change.
Three high-profile men. Three prostate cancer diagnosis. Three men who chose focal treatment.
💙 The spotlight: Lord David Cameron's experience brought focal therapy and its potential quality-of-life benefits to a much wider public audience.
💙 The advocate: In December 2025, Prost8 helped Lord Graham Brady access focal treatment following his prostate cancer diagnosis. Today, he is a vocal Patron of Prost8, using his own experience to help champion greater awareness, access and choice for other men.
💙 The conversation: Jeremy Clarkson's decision to speak publicly about his prostate cancer and HIFU treatment has put focal therapy in front of an enormous audience — and has literally thousands more men talking about prostate cancer, early diagnosis and all treatment choices.
And there's more.
The Government has now committed up to £2.8 million to strengthen and expand focal therapy provision in England.
Put all of that together and it feels like a significant moment.
But attention isn't the same as access.
A man cannot benefit from a treatment he isn't told about — or will not realistically access because of where he lives.
That's where Prost8's work continues.
We don't believe focal therapy is right for every man. We believe every suitable man should know it may be an option and have a fair opportunity to access it.
The evidence is growing.
The attention is here.
The opportunity is here.
Now, let's turn that attention into awareness and accessibility. 💙