28/10/2026
10,000 ORDERS ON SHOPIFY. 🖤⚡️
Honestly, it’s still a bit surreal looking back at how far THOR has come. When you’re building a business, you’re always thinking about what’s next, what you need to improve and where you want to take things. Sometimes you forget to stop for a minute and appreciate what you’ve actually achieved.
10,000 orders is one of those moments where I think it’s important to take a step back and appreciate the journey. Every win counts, no matter how big or small, because you never really know how far those little steps will take you.
One of the things that means the most to me is seeing customers who have been with us since the very beginning still coming back and ordering from us today. The fact that people have continued to trust and support the brand over the years is something I’ll never take for granted.
I still get a proper buzz from seeing someone wearing THOR merch in the street or in the gym, or randomly coming across someone using our products in their Instagram story. It might seem like a small thing to some people, but when you’ve put so much time and effort into building something yourself, seeing people out there supporting it is a pretty special feeling. It reminds you that it’s not just your brand anymore; other people have become part of it too.
I’m also proud of the trust we’ve built within the supplement industry over the years. That hasn’t happened overnight, and it’s something we’ve had to work hard for. Seeing that trust now help open doors with our other businesses, from supplement manufacturing to coaching, makes it even more rewarding.
There’s been plenty of hard work, challenges, lessons and moments where you just have to keep pushing forward, even when things aren’t moving as quickly as you’d like. But that’s business, and I wouldn’t change the journey because every part of it has helped get us here.
10,000 orders might seem like just a number, but to me, it represents 10,000 times someone chose to put their trust in THOR. And that means a lot.
