Embark Protein

28/08/2026

Sampling in the gift shop yesterday afternoon to the 2,000+ guests aboard the
The sheer mass of this ship was quite incredible, literally a city 🏙️ on the waves.
Cool to see international customers shopping our and distributing them across international waters - Family Made in Fermanagh is officially an international brand😎
Great presentation of purely local suppliers within the Visit Belfast Gift Shop and the Northern Irish creative design was class.
Can’t beat a customer sampling session🫶🏻

10/08/2026

Attack Monday like you’re about to run over the camera woman 🎥🙋‍♀️
Throwback ‘Monday’👀 to us launching into every store just 7 weeks ago
Amazingly, we’re still receiving some lovely messages from Aldi shoppers asking if our protein bars will be stocked permanently into Aldi Ireland🇮🇪 moving forward. The answer is, we’re not sure just yet🤷‍♂️ Obviously we think we should be😌 because we’re delivering a unbeatable eating experience that feeds and fuels and if genuinely very enjoyable to eat. But, the jury is still out. Once we know more, the world will be updated🫡
If you’ve discovered Embark in Aldi over the last few weeks, bought one, told a friend about the bars, took a pic of us in store, then thank you kindly. Your support if forever appreciated.
Go get your in for the day🏃‍♀️🏃‍♂️and enjoy your Monday.

06/08/2026

Cavehill Hike x The Fleadh Part 1
Howling wind, wild pastures and flowing pints (with Embark protein bars). Unreal day in Belfast with the best crew.
Cracker week to be exploring what Irish culture and countryside has to offer ☘️.

08/07/2026

After 9 store visits I totally forgot how to read😅

Royal ‘Canal’ Park - that’s the one.

Full video to follow🫡

FYI 👉 our bars still in Aldi for another few days so if you’re curious about the brand, looking to try something new, healthy and high in protein be sure to pop by the Grow with Aldi shelves in the Special Buy section and grab 1,2 or 3 flavours ✌🏻

24/06/2026

New display stands coming to convenience stores and coffee shops in the Belfast and Lisburn areas in the next week or two🤙 already the stands are in Hatch Belfast McDades Centra Clogher, Spar Tempo and Spar Lisnarick beside the coffee machines. If in store, please grab a coffee and the tastiest bar around!
Handmade in very small batches by my two very incredible parents and Family Made in Fermanagh team members🧑👨❤️.
Every stand is designed to showcase the bright pastel colours of each flavour whilst showcasing the minimalistic and artisanal nature of the products.
We’re trying to get the stands and bars as close to coffee machines as possible so keep an eye out over the next few weeks for more listings in these regions✌🏻

22/06/2026

22/06/2026

Fellow finalist Go Pig - Pig Out Guilt Free serving up an absolute gem of a good burrito for lunch today, post Monday production.

Steak & Cheese delivers quality macros with 41g protein and around 400 kcals. I packed it out with a bit of rocket for some healthy and peppery greens. So handy when you’re short of time and feels wholesome and filling.

100% try these burritos out in all 167 stores from Thursday 25th June 2026.

Only in stores for 2 weeks!! Grab a burrito and 2x Family Made in Fermanagh bars for under €10.00👌🏻🫡

11/06/2026

To all the flat out, health conscious Irish shoppers seeking honest fuel for everyday snacking that nourishes, keeps you going and is properly enjoyable to eat🏃‍♀️🚴‍♀️

to announce that Family Made in Fermanagh is landing on the shelves of 167 stores on Thursday June 25th 2026🤛

Three of our Multi-Award Winning protein bars will officially be available for 2 weeks and 2 weeks only!!

Each bar is Crispy, Chewy and Nutty with 17g protein and made with healthy ingredients like fruit, nuts and oats, making it feel a lot closer to a delicious real food snack as opposed to an ultra-processed bar here

The taste is very much ‘in the pudding’ (or in the bar👀 sort of speak) which is why we’re the only protein bar in Ireland and the UK to have achieved 3x Great Taste Awards!🚀🏆

We’re passionate about bringing new, hungry and health conscious shoppers into the protein category that care about honest ingredients, great taste and feeling food about the food they eat🤙

Embark bars are ideal for busy days where you need real food to fill you up, protein to support busy muscles and adventurous textures that keep you coming back for more.

here we come!