15/09/2026
Animal exploitation can go viral without ever being classified as animal exploitation on Meta, TikTok, YouTube, X and other social media platforms.
A tiger selfie. An exotic pet. A performing elephant. A “cute” video with millions of views.
Behind some of this content are harmful interactions, exploitative businesses and even signals associated with wildlife trafficking. Yet legal protections for animals in online content remain fragmented, and platforms still lack a consistent moderation category for animal exploitation.
So harmful content can remain online, accumulate engagement and normalize or create demand for the very practices animal protection efforts are trying to stop.
The tools exist. The category doesn’t.
That’s the gap NSFA — Not Safe For Animals is designed to address.
NSFA proposes a content classification and moderation standard that could make animal exploitation detectable, measurable and actionable at scale — supporting moderation, research, investigations, conservation and animal protection.
https://nsfa.wildaround.com/