Alan Williams Coaching

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I help career overachievers drop 1-3 stone and 10x energy without sacrificing career success, or family life.

24/10/2026

𝗧𝗵𝗲 𝗪𝗲𝗲𝗸𝗹𝘆 𝗥𝗼𝘂𝗻𝗱 𝗨𝗽:

This week I returned from 3 weeks in Slovakia. The weather was beautiful but it wasn’t a holiday. I ran a marathon and I also had the head down working hard.

I was actually working on something that I’m going to be bringing to the corporate market and I’m super excited to launch it this week! Keep your eyes peeled! 😊

𝗘𝘃𝗼𝗹𝘃𝗲:

We’ve got huge momentum now heading into the winter.

⭐️ Damian has dropped an amazing 12kg over the last 5 months. All around changing career and moving house. 💪

⭐️ Catherine has 20lbs gone now. She says she never believed she could do that. Massive mental barrier broken down from a woman who had convinced herself it was impossible to lose weight, as so many people do.

⭐️ Tricia is back on track after a challenge few months on a personal level. She credits support and her training programme for getting her right back at it.

⭐️ John has lost over 2 stone since joining us and now he’s all ready to tackle the Dublin marathon tomorrow. Very proud of this legend. 👊

⭐️ Really strong starts for all our new clients. Darragh, Noirin, Anne and Gerry absolutely flying it. Weight coming off, fitness going up. 💪

🚀 You’ve got 8 weeks until Christmas. It’s now or never!
If you want to join a winning team, and finish the year strong, pop me a message. 😉

23/10/2026

You’ve built a successful business/career.

You’ve learned how to manage pressure, solve problems and get results.

But when it comes to your own health and fitness, you feel like you’re constantly starting over.

That’s frustrating as hell. You know there’s a lot more in you but you’re struggling to bring it out.

I’ll be honest with you. The problem is t what you think it is. The problem is this…

You’re trying to fit your health around a lifestyle that leaves no room for it.

Long working days. Family commitments. Stress. Late evenings. Weekends that undo your progress.

And every Monday, you promise yourself this week will be different.

You don’t need another 6-week diet. A training plan that demands 90 minutes a day won’t work for you either.

The Evolve system will govern you exactly that. A system designed specifically for people like you who are very busy and what great results but genuinely don’t have much spare time.

I’ll make sure you get exactly what you’re looking for. 🤝

You’ve invested years building your career. Isn’t it time you invested in yourself?

DM me EVOLVE if you’re ready to get back in shape without sacrificing the life you’ve worked hard to build. 💪

22/10/2026

If your first step towards losing weight is cutting out bread, chocolate and everything you enjoy, you’re already making it harder than it needs to be.

You don’t need to eliminate your favourite foods to lose body fat.

You need to understand calories, manage your portions and build habits you can actually maintain.

Cutting out foods is easy for a week or two.

But learning how to enjoy them, and work them into your diet in the right amounts, is where sustainable change will come from.

Stop focusing on what you need to REMOVE from your diet.

Start focusing on what you need to CHANGE.

Fat loss shouldn’t mean hating your life.

21/10/2026

Lose a stone before Christmas without sacrificing business/career success.

Want the recording?

I ran a webinar on this very topic and the feedback from it was off the charts.

I got messages saying things like “this was too good to be giving away for free,” and “nobody has ever made it this simple and clear for me.”

The person who sent the first message is right…it actually is too good to give away for free. Hence why I’m only going to give it away for 24 hours. After that I’ll be charging for it.

If you want the link to the recording comment “WEBINAR” and it’s all yours. 💪

19/10/2026

You CAN drink alcohol and get in great shape.

But there’s a big difference between having a few drinks occasionally…

and getting pi**ed every weekend while expecting to get lean.

The calories are only part of it.

Poor sleep.
Cravings.
Takeaways.
Low energy.
Missed training.
The “I’ll start again Monday” cycle.

If you’re a busy man over 35, you’re already trying to balance work, family and everything else.

You don’t need to make getting in shape harder than it already is.

You don’t have to give up alcohol forever.

But sometimes you have to ask yourself:

What do I want more?

17/10/2026

𝗧𝗵𝗲 𝗪𝗲𝗲𝗸𝗹𝘆 𝗥𝗼𝘂𝗻𝗱 𝗨𝗽:

🎯 Work, training (so glad to be back in the gym and done with marathon miles!), walks, family and some sun! A nice mix. 👌

𝗘𝘃𝗼𝗹𝘃𝗲:

We’ve got huge momentum now heading into the winter.

⭐️ Catherine is over 18lbs down. Even cooler…she is fitter than ever and able to out-last younger opponents in tennis.

⭐️ Anne has dropped 6lbs since joining us 2 weeks ago and is starting to nail her food habits.

⭐️ Noirin is less than two weeks in. As well as dropping weight she’s says” I have so much more energy.”

⭐️ Mikey is down 11lbs in the last 8 weeks while getting stronger in the gym.

⭐️ Joanne set a new PB on her half-marathon. It was a super impressive time too. 🏃‍♀️

⭐️ Mark has been flying it over the last few weeks and is gaining huge momentum as he closes in on his first stone.

🚀 All of the wins above are just a snapshot of what’s happening with our clients at the moment. I could list another 20 similar wins.

If you want to join a winning team, and finish the year strong, pop me a message. 😉

16/10/2026

Not everyone is going to understand the changes you’re making.

When you start training regularly, drinking less, eating better and taking your health seriously, you might notice a few comments coming your way.

Sometimes they’re harmless. Sometimes they’re coming from people who feel uncomfortable with change.

That doesn’t mean you need to fall out with your friends or judge how they live.

But you also shouldn’t abandon your goals just to keep everyone else happy.

You can still enjoy your life, have a social life and get in great shape.

And the people who genuinely support you will respect that.

13/10/2026

How do I get rid of the belly?

That’s probably the most common question men ask me.

When I first started training, over 20 years ago, I wasted so much time on sit ups, crunches and planks. For a while I was even doing “ab workouts” that were all the rage online.

As a more knowledgeable 40 year old, I’ve got good and bad news for you.

The bad news is that all the ab workouts in the world won’t give you a flat stomach.

The good news is that it’s actually much simpler than you think.

Most of the guys I work with have no interest in a 6 pack, they just want to be leaner and have their clothes fit better.

Ab exercises won’t do that. If there’s a layer of fat covering the abs you’ll never see them anyway. So let’s focus on reducing that fat, rather than strengthening your invisible ab muscles!

There are a few things you need but here are the top 3:

1. Create a calorie deficit. This is THE most important factor. You could be eating the best foods in the world but if you’re not in a deficit you won’t drop body fat. If you’re not sure how to calculate your calorie requirements pop me a message and I’ll do it for you.

2. Full body workouts. Train the whole body. Every muscle group, not just abs. Your overall body fat will reduce, you’ll gain muscle which makes your metabolism more efficient and you’ll look great in the process. These don’t have to be really long workouts. Our clients are all very busy people so we design short, effective sessions for them.

3. Walk. Simple but effective. Increase your NEAT and watch the belly fat start to drop off.

All of the above can be done to great effect, no matter how busy you are. If you need help with it, you know where I am. 😀

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http://alanwilliamscoaching.com/

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