22/09/2026
Practice Management
نقطة تحول في إدارة وتطوير عيادتك
6-9 /10 / 2026
COURSE TOPICS:
* First day:
* Management
* • Definitions, concepts & historical foundations
• Types of goals and plans
• • SWOT analysis
• Management skills
• • Managerial roles
• Hierarchy of needs
• • Organizational environment
• Corporate culture
• • Management of small businesses and entrepreneurship
• Business plan
• • Planning and goal setting
• Mission and vision
• • Management by objectives
• Strategic management
• • Organizing, Leading & Controlling
• Organizing structure
• • Charts
• Authority & responsibility
• • Delegation
• Differences between different types of organizational structures
• • Teams and team building
• Human resource management
• • Leadership and motivation
• Differences between leadership and management
• • Change leadership
• Communication
• • Control methods, types and philosophies
*Second day:
*Marketing
*• Definitions
• Marketing management
• • Needs, wants and demands
• Market segmentation
• • The four P’ s and its applications
• Pricing strategies
• • Advertising and advertising campaigns
• Relationship marketing
• • Customer oriented clinics
• Marketing your dental service.
Third day:
Accounting and Finance
• Basics of accounting
• • Interpreting the three main statements and using the ratios to determine the financial status
• Depreciation techniques
• • Determining the break even point for new assets
• Financing your new clinic, or extensions, using bank loans or partnership
• Quality & Standardization
• • The importance of quality in the dental service, and how patients perceive the quality of the dental work
• Closing the quality gaps
• • The use of the standardization tools in a dental clinic
Dentist-Patient relationship
• Customer satisfaction and retention
• • Dealing with patients, satisfying, retaining and turning them into loyal clients
• Handling patients
• • Preventative measures for handling the unsatisfied patients
Fourth day:
Practical
• You'll apply all course's content with Dr. Ehab and this is your day for any questions.
