22/09/2026
How does this statement land with you?
After the Massage Aotearoa New Zealand 2026 conference there were lots of discussions around pain, different therapies, different approaches, clients' experiences, therapeutic relationships, neuromuscular techniques and a few things I'm surely skipping over!
Massage therapists often hear from clients "I feel like I've tried everything" before coming in for a session.
I personally don't think there is one single modality/therapy that is the be all and end all. However, from being in the massage industry for the better part of 10 years now I do feel massage is still sorely misunderstood and underrated 🤗🙌