05/08/2026
It's World Breastfeeding Week 💚 This year’s theme is “Breastfeeding for a sustainable start in life: strengthen what works” - recognising that breastfeeding is best supported when whānau have access to trusted information, skilled care, and encouragement from the people and communities around them.
Every feeding journey is different. Breastfeeding may be rewarding, challenging, brief, long-term, combined with other feeding methods, or not possible at all. Whatever your experience, you deserve kindness, respect and support 💚
Partners, whānau, friends, workplaces and hauora professionals can all help by listening, offering practical support and respecting each parent’s choices.
If breastfeeding is part of *your* journey and you have questions or need support, please reach out e te whānau...