28/07/2026
Cast your vote & help us shape Dr. Moreno's brand identity!
These concepts are not final—they're early creative directions, and we'd love your feedback before we continue refining. Please vote for your favorite between 1, 2, 3, or 4.
Every brand has a story. For years, Dr. Moreno's signature logo has featured a subtle elbow hidden within the letter M—a simple mark that has represented his journey from the very beginning.
Since then, that journey has grown far beyond a logo. What began as a platform centered on shoulder and elbow surgery has evolved to reflect education, innovation, mentorship, family, entrepreneurship, and a global community of colleagues, students, and patients.
We've had the privilege of partnering with Dr. Moreno to thoughtfully evolve his visual identity—not by leaving the past behind, but by building upon the foundation that has defined it.
For this first round, we're evaluating design only. Color, refinements, and additional iterations will come later. Each concept intentionally incorporates meaningful elements from Dr. Moreno's story, including:
• A crest representing heritage, family, community, and shared values.
• An evolution of his original M with the hidden elbow preserved.
• A broader shoulder and arm integrated into the mark, reflecting his specialty.
• A modern interpretation of the Tree of Andry, symbolizing restoration, education, mentorship, and growth, with roots representing the people and communities that have shaped his life and career.
• Additional layers of symbolism woven throughout each design.
Thank you for helping shape the next chapter of Dr. Moreno's story. More to come. 💪