Essence Of Natural Beauty

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Essence Of Natural Beauty We offer a variety of wigs, crochet hair, extensions, shampoos, conditioners, hair tools, & more. We also have hair braiding her services. Love Your Roots.

Welcome to Essence of Natural Beauty, Ames’ trusted beauty supply store since 2019. We're a Black-owned, woman-owned business dedicated to celebrating and supporting all things natural, textured, and beautiful. We proudly offer the largest selection of wigs, braids, and extensions in Ames, along with a wide range of high-quality beauty essentials — from shampoos and conditioners to hair tools, makeup, and beard care. You’ll also find a curated selection of locally-made products right here in-store. Whether you're shopping for protective styles, nourishing hair care, or something new, we’re here for you. Stop by today — or book your next braiding or barbering service with us!

💈 Services: Hair Braiding • Hair Extensions • Barbering
🛍️ Products: Wigs • Braids • Shampoos • Oils • Makeup • Beard Care & more
🖤 Proudly serving Ames & Story County — Shop Local.

NEW LOCTICIAN. FRESH STYLES. GOOD VIBES! ✨Essence Of Natural Beauty is excited to Welcome Daijah Hodges of Loc'd N Studi...
10/20/2026

NEW LOCTICIAN. FRESH STYLES. GOOD VIBES! ✨

Essence Of Natural Beauty is excited to Welcome Daijah Hodges of Loc'd N Studios to our beauty family! 💚

Whether you're starting your loc journey, maintaining your crown, or simply ready for a fresh new look, Daijah is bringing her passion for healthy hair, beauty, and wellness to Essence! 👑

🌿 MEET YOUR NEW LOCTICIAN!
✨ DAIJAH'S SERVICES & PRICES ✨
🔒 Starter Locs — $80
🔒 Loc Retwist — $50
💕 2-Strand Twists / Plaques — $45
💕 Medium Box Braids — $120
💕 Large Box Braids — $100
✨ Quick Weave — $60
✨ Sew-In — $140

🌸 SCALP MASSAGES WITH PERSONAL OILS INCLUDED
💆🏽‍♀️ 10 Minutes — $25
💆🏽‍♀️ 15 Minutes — $30
💆🏽‍♀️ 20 Minutes — $40

Healthy Locs. Peaceful Mind. Elevated Spirit. 🌿

Because beautiful hair is more than just a style—it's about caring for your crown! 💚

📅 READY TO BOOK?

💕 REQUEST DAIJAH WHEN BOOKING!

📍 Essence Of Natural Beauty Supply Store
2801 Grand Ave Suite #1295
Ames, Iowa 50010

📞 (515) 233-4250

HELP US GIVE DAIJAH A WARM WELCOME! 🎉💕

👁🎃 BEWARE OF THE STARE! 🎃👁THIS HALLOWEEN… LET YOUR EYES DO THE SCARING! 👻🕷Why settle for an ordinary Halloween costume w...
10/19/2026

👁🎃 BEWARE OF THE STARE! 🎃👁

THIS HALLOWEEN… LET YOUR EYES DO THE SCARING! 👻🕷

Why settle for an ordinary Halloween costume when your EYES can steal the entire show? 😈✨
From spooky and mysterious to bold and glamorous, colored contact lenses can give your Halloween look that unforgettable finishing touch!

* Dare to be different!
👁 Create a mysterious new look!
🎃 Complete your Halloween costume!
🔥 Make them look TWICE!
ONE LOOK IS ALL IT TAKES! 👀

🛍 Visit Essence Of Natural Beauty Supply Store and explore our contact lens selection!

📍 2801 Grand Ave Suite #1295
Ames, Iowa 50010

📞 (515) 233-4250

🍂 FALL HAIR, STYLED WITH LOVE! 🍂TWO PRODUCTS. ONE BEAUTIFUL FINISH! 😍Fall is here, and your protective styles deserve a ...
10/19/2026

🍂 FALL HAIR, STYLED WITH LOVE! 🍂

TWO PRODUCTS. ONE BEAUTIFUL FINISH! 😍

Fall is here, and your protective styles deserve a little seasonal TLC! Meet the perfect styling combination from Pink Lemon! 💛

🍋 Pink Lemon Tea Tree Braiding Gel – Helps provide long-lasting hold, sleek braids, and a beautiful shine while nourishing your scalp.

🍋 Pink Lemon Braid Lemon Mousse – The perfect finishing touch to help define, refresh, and maintain your braids, twists, and cornrows!

✨ GEL + MOUSSE = THE PERFECT FALL DUO! ✨
Whether you're getting freshly braided or maintaining your favorite protective style, these two belong in your fall hair-care routine!

🍁 New Season. Fresh style. Beautiful finish.

🛍 SHOP THE DUO AT ESSENCE TODAY!

📍 Essence Of Natural Beauty Supply Store
2801 Grand Ave Suite #1295
Ames, Iowa 50010

📞 (515) 233-4250

🌐 theessenceofnaturalbeauty

10/19/2026

✨ OLD-SCHOOL STYLE… NEW-SCHOOL LOOK! ✨

Some styles never go out of fashion—they just come back BETTER! 🔥

Liz took the classic Bob Medium Knotless Braids and gave them a fresh, modern look that's cute, lightweight, and perfect when you want the beauty of braids without all the length! 😍

💇🏽‍♀️ Bob Medium Knotless Braids
✨ Classic style with a modern twist
✨ Cute, clean & easy to wear
✨ Perfect for an everyday look

Sometimes you don't need to reinvent the style… just bring it back with a little attitude! 💁🏽‍♀️🔥

💕 BOOK WITH LIZ!

📲 https://www.theessenceofnaturalbeauty.com/contact-us

📍 Essence Of Natural Beauty Supply Store
2801 Grand Ave Suite #1295
Ames, Iowa 50010

📞 (515) 233-4250

🌈 PICK A COLOR. TIE A BOW. STEAL THE SHOW! 🎀Sometimes the smallest accessory makes the BIGGEST difference! 💕Add a fun po...
10/19/2026

🌈 PICK A COLOR. TIE A BOW. STEAL THE SHOW! 🎀

Sometimes the smallest accessory makes the BIGGEST difference! 💕
Add a fun pop of color to your little one's hairstyle with our Kids' Hair Ribbons! Perfect for braids, ponytails, puffs, twists, and more. 🌈✨

🎀 Cute
🌈 Colorful
💕 Fun to mix & match
✨ The perfect finishing touch!

Whether you're matching an outfit, school colors, or just letting them pick their favorite—there's always room for a little ribbon! 😍

🛍 Available at Essence Of Natural Beauty Supply Store!
📍 2801 Grand Ave Suite #1295
Ames, Iowa 50010

📞 (515) 233-4250

Essence of Natural Beauty is EXPANDING!We're opening opportunities for talented, professional and consistent braiders wh...
10/19/2026

Essence of Natural Beauty is EXPANDING!
We're opening opportunities for talented, professional and consistent braiders who are ready to take their business into a professional salon environment.
If you already have the talent, passion and drive, we're offering a space where you can build your brand, grow your clientele and be part of a growing beauty community.
✨ Professional salon environment
✨ Retail beauty supply store on-site
✨ Social media promotion
✨ Increased visibility
✨ Opportunity to grow your clientele
Your talent. Your business. Your next level.
📍 Essence of Natural Beauty
2801 Grand Ave Suite #1295
Ames, Iowa 50010
📞 (515) 233-4250
Interested? Send us your portfolio or social media page and tell us a little about yourself.

10/19/2026

🍂 FALL CURL FUSION 🍂

Half Braided. Half Crochet. ALL Gorgeous. 🔥
Why choose between braids and curls when you can have BOTH? 😍
Maria created this beautiful combination style with braids in the front and soft, flowing crochet curls to finish the look. It's the perfect mix of cute, convenient, and versatile for the fall season! 🍁✨

🍂 Beautiful Fall Curls

💕 Braided + Crochet Combination

✨ Soft, full & versatile

🔥 Perfect for your next fall look

Fall is changing the leaves… maybe it's time to change your HAIR! 🍁💁♀

💕 REQUEST MARIA WHEN BOOKING!

🎵 TikTok: Nams Braids

📍 Essence Of Natural Beauty Supply Store
2801 Grand Ave Suite #1295
Ames, Iowa 50010

📞 (515) 233-4250

10/19/2026

🔥 COPPER KISSED BOHO KNOTLESS 🔥

A little copper. A little curl. A WHOLE lot of gorgeous! 😍

Maria brought this look together with beautiful Boho Knotless Braids, warm copper-kissed tones, and those soft curls that give the style just the right amount of POP! ✨

This is the kind of hair that looks good coming AND going! ♀️🔥

🍂 Warm copper tones
✨ Gorgeous Boho curls
💕 Knotless for a beautiful finished look
🔥 Perfect color for the fall season
Ready for your Copper Kissed moment?

💕 BOOK WITH MARIA!

📲 theessenceofnaturalbeauty

🎵 TikTok: Nams Braids

📍 Essence Of Natural Beauty Supply Store
2801 Grand Ave Suite #1295
Ames, Iowa 50010

📞 (515) 233-4250

💕 ONE STYLE. SO MANY POSSIBILITIES! 💕Who says you need a different hairstyle for every occasion? 😍Maria gave her client ...
10/19/2026

💕 ONE STYLE. SO MANY POSSIBILITIES! 💕

Who says you need a different hairstyle for every occasion? 😍

Maria gave her client these beautiful Versatile Crochet Braids, and this look is ready for whatever is on the calendar! ✨

Work
Date night
Girls' night out
Special occasion
Or just looking GOOD because you can! 😏

Wear it up, wear it down, switch up the part, or add your own personality—the versatility is what makes this style a WIN! 🙌🏽

✨ Beautiful. Protective. Versatile.
And most importantly… easy to wear!

💕 BOOK WITH MARIA! on our website

🎵 TikTok: Nams Braids

📍 Essence Of Natural Beauty Supply Store
2801 Grand Ave Suite #1295
Ames, Iowa 50010

📞 (515) 233-4250

Address

2801 Grand Avenue, Suite 1295
Ames, IA
50010

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 7pm
Saturday 10am - 7pm
Sunday 12pm - 5pm

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