Modern Chiropractic Mastery

10/09/2026

10/08/2026

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie revisits the timeless principles of guerrilla marketing, originally popularized by J. Conrad Levinson in 1984, and adapts them for the modern chiropractic landscape. He emphasizes the importance of persistence in marketing, highlighting that most prospects require multiple touchpoints before they convert into patients.

Listeners will learn how to leverage creativity, imagination, and community engagement to outmaneuver larger competitors.

Dr. Christie breaks down the five key weapons of modern guerrilla marketing: owning your turf, gathering proof through testimonials and reviews, creating engaging organic content, implementing persistent follow-up strategies, and utilizing AI for visibility.
This episode serves as a call to action for chiropractors to adopt a strategic mindset, focusing on ethical and elegant marketing practices that build trust and credibility. Tune in for actionable insights and a homework challenge to pick one guerrilla marketing tactic to implement over the next 30 days, paving the way for sustained growth and success in your practice.

https://www.modernchiropracticmarketing.com/podcasts/496

10/01/2026

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie welcomes Pablo D. Blanco from avanmed back to the podcast for a conversation about an area of practice that can have a much bigger impact than you might realize: the front desk.

They break down what it really costs to hire and maintain front desk staff—and why the hourly wage is only part of the equation. From recruiting and training to turnover and missed opportunities, there are plenty of hidden costs that can quietly affect your bottom line.

Kevin and Pablo also talk about how hiring challenges can look very different depending on where you practice. Whether you’re in a small town or a major metropolitan area, finding the right person—and keeping them—isn’t always easy. And when the front desk isn’t properly trained or supported, missed calls and inconsistent patient experiences can create a “leaky bucket” that costs your practice new patients and revenue.

The conversation also explores ways to make front desk operations more efficient, including virtual front desk services, better training, and ongoing support. Pablo shares examples of practices that have improved the patient experience while reducing costs and creating a more reliable system for handling new and existing patients.

If you’ve ever wondered what your front desk is really costing you—or whether there’s a better way to manage this critical part of your practice—this episode will give you plenty to think about.

https://www.modernchiropracticmarketing.com/podcasts/495

09/24/2026

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie welcomes Dan Wood to explore the intricate world of practice finances and analytics. Dan, who has a unique background in corporate finance and experience with Mount Lookout Chiropractic, shares invaluable insights into optimizing financial metrics for chiropractic practices.

The discussion delves into the importance of understanding financial forecasting and metrics that can drive growth and sustainability in chiropractic clinics. Dan emphasizes the necessity of aligning compensation structures with individual performance while fostering a collaborative office environment. He provides a detailed look at how to create tailored incentive programs that motivate doctors and enhance overall practice performance.

Listeners will benefit from practical advice on how to evaluate the profitability of services, such as integrating physical therapy into chiropractic practices, and the potential implications of transitioning to a cash-based model. Dan also discusses the significance of scenario-based planning, helping practice owners navigate the complexities of financial decision-making in an ever-changing economic landscape.

https://www.modernchiropracticmarketing.com/podcasts/494

09/17/2026

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie explores the concept of the beginner's mindset and its vital role in continuous growth for chiropractors. He reflects on his own journey from a newly graduated chiropractor to a practice owner and the challenges that come with experience. Dr. Christie emphasizes that the moment you believe you have mastered your craft is the moment you stop growing.

Listeners will discover the four key elements of maintaining a beginner's mindset: curiosity over certainty, humility over ego, discomfort over comfort, and reps over resume. Dr. Christie shares personal anecdotes and insights on how these principles can reinvigorate your practice and foster a culture of learning and adaptability.

Join Dr. Christie as he challenges you to become a beginner again and leverage the power of curiosity and collaboration to thrive in the ever-evolving landscape of chiropractic care.

https://www.modernchiropracticmarketing.com/podcasts/493

09/10/2026

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie welcomes Mark Fox, the president of CBG, to discuss revolutionary approaches to healthcare that are reshaping the way employers and employees interact with their health plans. Mark shares insights into CBG's innovative "Free and Clear" plan, which aims to eliminate the financial barriers that often prevent employees from seeking necessary care.

Emphasized in this episode is the importance of aligning incentives within healthcare, highlighting how traditional insurance models can lead to misaligned interests between providers and patients. Mr. Fox explains how CBG's approach allows employees to access quality care without the burden of deductibles or co-pays, ultimately leading to better health outcomes and significant cost savings for employers.

Listeners will be captivated by real-world examples of how companies have successfully implemented these strategies, resulting in improved employee retention, reduced absenteeism, and enhanced overall workplace morale. Fox also discusses the potential for chiropractors to play a vital role in this landscape by partnering with employers to provide on-site care and preventive services.

This episode discusses the benefits of a patient-centered model, and how chiropractors can leverage these changes to create thriving practices.

https://www.modernchiropracticmarketing.com/podcasts/492

09/03/2026

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie sits down with Dr. Mark Howarter to discuss the growing role of shockwave therapy in chiropractic practice and how demo days can help introduce this treatment to more patients.

Dr. Howarter shares his experience integrating shockwave therapy into his practice, the results he has seen, and the importance of becoming a trusted resource in your community. He explains how effective marketing and patient education can build awareness while creating new opportunities for practice growth.

A major focus of the conversation is hosting shockwave demo days. Dr. Howarter discusses how these events allow prospective patients to experience the technology firsthand in a low-pressure setting while learning how it may help with their specific concerns.

Listeners will also hear practical tips for organizing successful demo days, partnering with local gyms and wellness organizations, generating referrals, and keeping attendees engaged.

Tune in for actionable strategies to effectively market shockwave therapy, create impactful demo events, and seamlessly incorporate this treatment into your existing patient care plans.

https://www.modernchiropracticmarketing.com/podcasts/491

08/27/2026

In this solo episode, Dr. Kevin Christie clarifies what “scaling” really means for chiropractors: growing in a robust, sustainable way by increasing revenue without matching overhead increases, improving profit margins, and reducing burnout while delivering better patient outcomes.

Dr. Christie emphasizes starting with a clear personal and professional vision using Strategic Coach’s R-Factor question and aligning growth goals to that vision rather than adopting someone else’s definition of scale. He discusses functioning in one’s “unique ability” by delegating incompetent, competent, and even excellent tasks that no longer motivate you.

Dr. Christie outlines six drivers of a thriving, scalable practice: consistent new patients, an optimized patient experience, care plan commitment, strong adherence through doctor discharge, a transition from acute to performance care, and steady reactivations.

https://www.modernchiropracticmarketing.com/podcasts/490

08/20/2026

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie engages in a captivating conversation with chiropractic icon Dr. Leonard Faye, who brings over six decades of invaluable experience to the table. Dr. Faye shares his profound insights on the evolution of chiropractic care and the significance of the biopsychosocial model in practice—because a little science goes a long way in understanding the spine!



Delving into his motivation for authoring "The Chiropractic Odyssey," Dr. Faye emphasizes the necessity for new graduates to embrace both manipulation and rehabilitation.



Listeners will gain a richer understanding of the contemporary challenges faced by chiropractors, including the dangers of unrealistic treatment plans and the critical need for comprehensive patient assessments. Dr. Faye’s extensive knowledge and practical guidance will motivate chiropractors to hone their skills and enhance patient outcomes.

https://www.modernchiropracticmarketing.com/podcasts/489

08/13/2026

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie outlines the ten essential aspects of becoming a successful MCM chiropractor. He emphasizes that being a great clinician is the foundation of any thriving practice and sets the stage for the subsequent ten elements that contribute to a remarkable patient experience.

Dr. Christie dives into the significance of dominating the patient experience, developing a strategic community outreach plan, and maintaining consistent content marketing. He shares insights on how to create effective practice systems, implement elegant sales strategies, and optimize patient adherence, all of which are crucial for sustained growth and success.

Listeners will also learn about the importance of scaling to their vision, embracing the entrepreneurial spirit, and achieving cash confidence.

Tune in for practical strategies and insights that can transform your practice and help you achieve mastery in both clinical and business aspects of chiropractic care.

https://www.modernchiropracticmarketing.com/podcasts/488