09/15/2026
A little over a year ago, True North Granola changed hands.
The carousel tells a little of how Ankur and I got here. We came to food from very different places, but somewhere along the way we became equally obsessed with what goes into the food we eat and how it is made.
When we found True North, we compared the granola with what else was out there. Then we started reading the customer reviews. Hundreds of people saying, in different ways, essentially the same thing: they loved the granola and kept coming back for it.
We were sold.
But once we got to know Ingrid and Franklin, we realized we weren’t just buying a granola company. We were taking responsibility for something they had spent nearly 20 years building, one customer at a time.
So when the handoff became official on June 20, 2025, we tried to keep the things that mattered most intact.
Same people. Same recipes. Same kitchen.
Every employee who was here then is still with us today. True North is still handmade in the same kitchen in Brattleboro, Vermont.
A lot has changed over the past year. We’ve worked on the business, strengthened operations and started preparing True North to reach a lot more people. But we’ve tried to make those changes behind the granola, not to the things that made people love it in the first place.
Ingrid and Franklin built True North. We’re just the next people responsible for it.
And our job is to keep making granola they’d be proud to put their names on.
- Parwaz Singh Virk & Ankur Sharma