09/29/2026
Too many of us start expensive longevity treatments before taking care of the basics, first 👀
There sure has been a lot of buzz about longevity, lately.
Several weeks ago, I was at a graduation party listening to someone explain how a nurse comes to his house every week to administer his longevity IV therapy. Then there are the new cold plunge tubs... some of the fancy ones cost as much as a decent used car.
Now, don’t get me wrong—I love bouncing between the hot tub and cold plunge at a good spa.
But before we all start turning our basements into biohacking laboratories, I’d like to offer a simple framework that might help make sense of all the latest longevity trends.
Before you spend thousands on a cold plunge tub, you might want to start with... a cold shower.
Or you could take a page from the Finland CrossFit Team when they stayed at our house: they filled a plastic storage tote with ice and water, climbed in, and called it good.
Turns out, your body doesn’t care whether you’re sitting in a $12,000 cold plunge or a $12 storage bin.
When it comes to longevity treatments, I like to borrow a framework from two people who spend a lot more time studying this than I do: Peter Attia and Andrew Huberman.
Both have experimented with many of the latest longevity treatments, yet they’ve arrived at essentially the same conclusion:
“Asking someone about their longevity protocol is like asking the guests on the Titanic whether they served steak or lobster. It’s far more important to ask what course the Titanic was on.”
The course for longevity really hasn’t changed much over the past hundred years: Eat real food. Resistance train. Get plenty of sleep. Surround yourself with people you love.
Those aren’t the flashy things. They won’t get millions of views on social media. But they are the habits that give you the best chance of living a long, healthy, meaningful life.
The ironic part? The person at the graduation party telling me all about his longevity IV treatments drank at least four b**rs while we were having the conversation.
I could be wrong, but my guess is that he’d get a lot more longevity mileage by decreasing b**r consumption than increasing IV treatments.
~Scott & the Shoe Crew 👟